We are coming to Dubai!

Join the MENA Agency & MENA Search Awards at Asia Asia in Dubai on September 22nd from 6pm - 8pm for an exclusive drinks, canapés and networking event!

RSVP by September 17th with dietary requirements to beth.sedgwick@dontpanicprojects.com

Judges


The awards are judged by an esteemed panel of industry leaders and experts, the judging is a rigorous two-stage process including pre-scoring to determine shortlists and a judging meeting where entries are discussed and evaluated in detail to decide the winning entries.

From a transparency perspective, we may video aspects of the judging session to show on the evening and give entrants an insight into why a winning entry was chosen.

Judges’ Top Tips Become a Judge Previous Judges


 

We Are Search Awards Ambassadors

Our Ambassadors are; Michael Bonfils, Roberto Croci, Motoko Hunt, Judith Lewis and Lukasz Zelezny. Find out more about our ambassadors below:

Michael Bonfils

Global Managing Director
Intl Media Management Corp (SEM International)

Twitter | LinkedIn

Michael Bonfils is the Founder and CEO of SEM International, an award-winning global agency with 32 network offices worldwide. Specializing in multilingual digital marketing, they support global advertising agencies and multinational corporations with their international Digital marketing needs from PPC, SEO, Social Media, eCommerce, Content and localization services.

Michael became involved in the search industry in 1997 and since then, has been a regular industry contributor and speaker at conferences worldwide. Over his career, he has worked in-house, at a search engine and has sold his first agency in 2004. Since then, he and his agency has worked with and consulted for over 100 global brands such as Intel, HP, Activision/Blizzard, Medtronic, Mastercard, Sony and many others.

Michael has volunteered his time as a board member for a number of digital marketing organizations and has been a judge on multiple awards worldwide since 2015. He is honored to be a Search Award Ambassador and is committed to increasing its value as a premium, highly recognized award amongst the search industry.


Roberto Croci

Managing Director
Microsoft for Startups MEA

Twitter | LinkedIn

Roberto Croci joined Microsoft for Startups team with a wide range of knowledge, having previously worked as the Google Regional head for (EMEA) Emerging Markets (Middle East, Turkey, Israel, Russia, Africa) where he helped businesses by building & mentoring teams that could successfully penetrate new markets and ensure sustainable revenue growth.

As a natural born leader, he is passionate about business, people and their growth and has more than 15 years’ experience in various industries – ranging from digital marketing, ad-tech to sales.

He will be integral as the Regional Managing director at Microsoft for startups Middle East, in helping startups achieve their goals and build successful businesses by promoting their tech solutions through digital and social campaigns, opening up the right opportunities for growth, customizing a market plan to maximize joint marketing with Microsoft and providing a targeted industry co-marketing and account planning.

He has specialized in leadership development as a Harvard Business School graduate
and has a proven track-record of creating successful teams and growing businesses in unpredictable environments.

He is passionate about Entrepreneurship and is one of the Partners at Strowlers Ventures, a micro VC-fund which invests in international startups mainly founded by top-tier MBAs.


Motoko Hunt

President, Int’l Search Marketing Consultant
AJPR

Twitter | LinkedIn

Motoko has been providing the online marketing services targeting Japan, Asia, and other markets to companies from around the world for since the mid ’90s. Her search marketing consulting services with her extensive knowledge of Asia and Japanese market have been highly valued and made a big impact on some of the world’s popular multi-national brands’ search marketing campaigns.

A number of her articles have been published on industry websites and printed media. She also writes about the Search Marketing and SEO on her blog and other websites. She is a frequent speaker at the search marketing conferences globally and gives seminars and training about International search marketing, In-House SEO, and Enterprise SEO. In 2014, she received the Best Consulting Awards from the US Search Awards.


Judith Lewis

Founder & CEO
deCabbit

Twitter | LinkedIn

Judith Lewis is the founder of the deCabbit Consultancy specialising in integrated digital marketing consultancy and execution. She is a specialist integrated online marketer with skills in SEO, PPC, and Social Media Marketing as well as other digital marketing techniques. She has been doing SEO since before it had a name and has worked both in-house and agency-side. She has judged both UK & European Search Awards, is a founding everywoman Modern Muse and is the coordinator for London Girl Geek Dinners.

Having both an in-house and agency background, her clients have included Google, Virgin, NSPCC, Zopa, Slendertone, the Guggenheim, SAP, Amadeus, Blue Cross, & ShareThis. She works from planning through to execution, integrating her digital expertise through research & analysis, design & build through to deployment. Judith writes for the SEO Chicks and Mostly About Chocolate as well as the Huffington Post. She speaks at various conferences around the world and is passionate about teaching and helping businesses large and small (as well as chocolate).


Lukasz Zelezny

SEO Consultant
Website

Twitter | LinkedIn

Lukasz Zelezny, UK Search Awards judge, Top10 UK Social Media influencer and former director of organic performance at uSwitch / Zoopla. Currently is working as an independent SEO Consultant helping in organic traffic acquisition, technical SEO and content marketing.

Lukasz started his career in 2005 and has since been responsible for the organic performance of a number of companies including HomeAway, Thomson Reuters, The Digital Property Group, Fleetway Travel, uSwitch, Zoopla.

Each year Lukasz is speaking at many SEO and social media conferences. He was a speaker at ClickZ Shanghai China, ClickZ Jakarta Indonesia, SiMGA Malta, SES London as well as Marketing Festival in Brno, Brighton SEO in Brighton and UnGagged in London. Every year he is actively participating in 10 to 20 events as an SEO/Social Media keynote speaker. Additionally, he organizes workshops and meetups where he is sharing tips around SEO, Social Media and Analytics.

 


Judges

Dawn Anderson | FOUNDER | BERTEY

Dawn Anderson lectures on search and digital marketing strategy at Manchester Metropolitan University, is an international conference speaker (UK, US, AUS, IT), a trainer, and runs a digital marketing and international SEO consultancy agency, Bertey based in Manchester, UK. Dawn has spoken at some of the leading UK and global search marketing conferences, including Pubcon (Las Vegas and Florida), SASCON (Manchester, UK), European Search Conference (Liverpool, UK), Search Leeds (Leeds, UK), Brighton SEO (Brighton, UK), SMX London (London, UK), SMX East (San Jose, US), Ungagged London (London, UK), Ungagged Las Vegas (Las Vegas, US), MozCon (Seattle, US) and State of Search (Dallas, US). Dawn has also spoken at conference across Europe and as far afield as Australia. Dawn has been in digital marketing and SEO for 12+ years and works with leading brands providing digital marketing and SEO strategy and consultancy across a number of sectors. She is a Northern Digital, UK, EU and US Search Awards Judge. Dawn also contributes to leading search marketing industry publications such as Search Engine Land, Search Engine Journal, The SEMPost, State of Digital and Smart Insights. Dawn also supervises Masters dissertation students undertaking their MSc in digital marketing strategy at Manchester Metropolitan University and also lectures and undertakes workshops on search and marketing analytics teaching International Fashion Promotion students at Manchester Fashion Institute

Shaad Cajee | European Marketing Manager | AliveCor Inc.

Shaad is an agile and entrepreneurial professional with marketing and sales experience across the pharmaceutical and med tech sectors. Beginning his career as an English language teacher, he later connected with his passion for healthcare marketing. Fascinated by the international landscape of communication and connectivity, Shaad is a strong advocate of health technology, solutions and diverse approaches that can change the world. Outside of work, Shaad enjoys spending time with his wife and son exploring different parts of Italy, practising yoga on the beach, and learning to cook Italian dishes with the best chef, his mother-in-law!

Adam GUERGUIS | Director of Product Development | Paystone

Based in Montreal, Adam has more than 10 years in search marketing and growth hacking experience. His latest job was Head of Operations for airbnb organic growth. He also has been working with very exciting brands in several industries, languages, and sizes like Yahoo!, MSN, Groupon, UNHCR, Skrill, Paysafe card, and others. Adam is also a digital marketing trainer, guest speaker, mentor, digital marketing blogger since 2010, and a MSc. Marketing Candidate. In his free time, Adam likes coding and reading about marketing,

Navah Hopkins | Vice President of Strategic Marketing | Adzooma

Navah Hopkins is the VP of Strategic Marketing at Adzooma, a platform that makes managing your ad channels easy and fast. A veteran of the digital marketing industry, she began as an SEO in 2008, transitioning to PPC in 2012. Throughout her career, Navah has made a point to give back and loves sharing lessons learned on the international speaking circuit as well as local universities. She is a frequent contributor to SEJ, SEMrush, and WordStream blogs/webinars. In 2019, she became a founding member of the Paid Search Association, a group dedicated to empowering the next generation of PPC practitioners, as well as serving as a resource for all practitioners to learn from and share with the community.

Lada Kalashnickova | Head of SEO | COPYBET EU LTD

Lada has worked in digital marketing since 2003. She specializes in all aspects of Search Engine Optimization (SEO), with a focus on technical SEO, multilingual search and mobile optimization. Her clients have included Starco, Action-MCFR, and Artec 3D. Lada worked as a Global Head of SEO in Acronis, then she was a Head of SEO at SEMRush. Lada now works as the Head of SEO/ASO in CopyBet EU Ltd, the first social betting platform founded in 2015. CopyBet is a fast-growing tech company, focused on providing the best experience for their customers while following the principles of Transparency and Fair Trade. Lada enjoys lifetime studying; most recently on topics around data, Artificial Intelligence, and Machine Learning. Her favorite tools are Excel, GWT, GA, Yandex Metrica and brains. Outside of work, she enjoys travelling, yoga, and Japanese Art. Definitely a cat person.

Khushal Khan | Head of Strategy & Product | Re:signal

Khushal is the Head of Strategy & Product at Re:signal - an award-winning SEO & Content Marketing agency in London that drives organic search growth for ambitious brands in the eCommerce-Retail, Travel and Finance brands across Europe & North America. Khushal brings a decade long experience in the industry and leads the SEO team overseeing the strategy, shaping the product offering and innovation. Khushal's core focus is on a well planned and actionable SEO strategy that relies on the strengths of Technical, Content Marketing and sustainable Link Reputation. He’s helped clients in the UK, Europe, America as well as the Middle East across eCommerce-Retail, Automotive, Travel, Finance and most lately Private Equity businesses achieve their desired business goals. Khushal has been a long time supporter of the MENA Search Awards and supports the idea of rewarding the hard-working and smart individuals within the SEO industry who have demonstrated success.

Jaaved Khatree | SEO Consultant | Jaaved.com

Jaaved first went online in the mid 90s and has been connected ever since. An SEO competition in 2004 piqued his interest in Search Marketing and after dabbling in PPC and eventually moving into SEO, he hasn’t looked back. Jaaved was a founding staff member of Dejan SEO, a renowned Australian SEO agency and has served hundreds of clients in his native Australia, New Zealand and across the MENA region. In his 15+ years in Search, he’s worked across just about every industry with notable brands such as Etihad Airways, Atlantis The Palm Dubai, Fuji Xerox Australia, The Property Finder Group (MENA) as well as hundreds of small businesses and startups from around the world. Constantly curious, with an insatiable appetite for all things digital, Jaaved is always looking for answers which is why he excels in Search.

Trond Lyngbo | Senior SEO Consultant | SEARCH PLANET AS

Trond Lyngbø is the founder of Search Planet and a senior SEO Consultant. He has over two decades of experience in SEO, e-commerce, content strategy and digital analysis. His clients include multinational Fortune 500 corporations and major Norwegian companies. Trond has helped grow businesses through more effective search marketing and SEO strategies. He is most passionate about working with e-commerce companies and web shops to develop and expand their omni-channel marketing initiatives.

Krzysztof Marzec | CEO of DevaGroup, Technical SEO, Google Ads & Analytics Trainer

Head of 300+ clients agency with 16+ years of SEM experience. One of the top Google Ads & Analytics Trainers in Poland. Selected by Google for Google Partners Academy project and Big6 project. Certified in both Google Ads and Google Analytics as an individual professional. 7+ years of experience in one of Poland's largest sites - Interia.pl (Head of SEO). Lecturer at Jagiellonian University, AGH University of Science and Technology, and the Tischner European University. Speaker at dozens of conferences recently won 1st place at SEO and 1st place at SEM days at largest polish conference I love marketing. Founder and organizer of semKRK, BarCamp gathering up to 500 participants of the SEM industry.

Jason Meininger | SEO Product Manager | StepStone UK

A regular MENA Search Awards judge, Jason has been online since before browsers had graphics, and for 15 years has been a core part of the on-and off-site SEO programmes at Totaljobs Group and StepStone, Europe’s leading family of online recruitment classified sites. With a background in web design, development, marketing, and project management, his primary focus is scalable, data-led technical optimisation tactics, improving reach and efficiency to drive organic traffic and maximise engagement across a portfolio of large-scale generalist and smaller specialist recruitment domains including Totaljobs.com, Jobsite.co.uk, and Stepstone brands across continental Europe. He also maintains a parallel career in London as a theatrical producer and lighting designer.

Zbigniew Nowicki | Co-Managing Director | Bluerank

Zbigniew has been working in the digital industry for over 20 years, advising market leaders and innovators. Co-owner of Bluerank, awarded the "Best Large Integrated Search Agency" in the European Search Awards 2017 competition. Founder of CEE Digital Alliance and Digital Alliance Int. - business partnerships of independent digital agencies in Europe. Pioneer of research on customer experience and user satisfaction, co-founder of the opiniac.com platform. Speaker at digital conferences in Poland and abroad. Privately - double happy dad, ultramarathon runner, keen on hard rock and Labrador Retriever dogs.

Dina Okeil Taha | SEO Manager | MAJIED AL FUTAIM

Dina Taha has been in the Marketing industry for 20+ years, with a background in both Offline and Online marketing in the MENA region covering different industries like Pharmaceuticals, Education, Retail and finally E-Commerce, Dina is the SEO Manager for Carrefour Egypt one of the biggest retail players in Middle East (Majed Al Futtaim). Dina’s role is to leverage both SEO and ASO activities for Carrefour’s Online presence in terms of website and mobile application. She is a big advocate for data-led decisions and loves digging through numbers. Her regional roles allowed her to get the essence of different markets in Middle East & North Africa. Dina has a passion for training too; she has a number of guided SEO courses on Coursera. Dina believes in continuous learning and stretching her capabilities, so she pursued study MIBA (Major: International Marketing) and graduated from ESLSCA -Paris. In her time off she loves traveling & exploring different cultures and doing adventure activities

Plamen Popov | Head of Global SEO | Acronis Global

Plamen Popov is an experienced digital marketer & SEO Expert with history of working for internationally renowned brands. He currently is working as Senior SEO Lead in Acronis, world leader in cyber protection & data security company. Plamen joined last year from the marketing team of Management Financial Group, where he lead global marketing strategies for various fin-tech brands inside the holding. Plamen has a genuine interest in marketing and technology and that drives his experience through out consulting start up companies and leading teams in enterprise brands exploring various aspects of marketing activities including PPC, Social Media, Display, Programmatic, App Marketing and SEO. His passion for Search Marketing & SEO always drives him to learn and explore new possibilities of creating better user experiences and results.

Polly Pospelova | Digital Marketing Director | Delete Agency

Polly is the Delete agency’s digital marketing director. She works with SEO consultants, PPC managers, content & PR consultants, and technical developers. Polly works on digital strategies and solutions for major brands in sectors including higher education, sport, property, travel and more. She is also a search marketing conference speaker on SEO, page speed and performance and digital marketing.

Tarek Reda | Founder | Blue Pencil Digital Marketing

Tarek has been working in digital marketing for 12+ years with companies operating in Europe, The Middle East and Africa with monthly marketing budgets ranging from $500 to $500,000. He's also trained 500+ individuals and companies on digital marketing at training institutions across the Middle East. Currently he's a consultant helping companies in the Middle East grow their businesses and the co-founder of Mobera Academy - the first mobile marketing academy in the MENA region

Mayer Reich | Co-Founder | RankAbove

Heba Said | Outreach Specialist | Canva

Heba has 6+ years experience as a Senior SEO Specialist and consultant in Tech, On-Page and Off-Page SEO for projects in USA & Canada. She is a speaker of VirtuaCon, TurnDigi, and NigeriaSEO. Her best achievement was when she increased her last project’s organic traffic by 1000%. Now she is working as an Arabic SEO Outreach for Canva. She enjoys working with new projects and loves the challenge that comes with each one. She has a passion for seeing how her SEO efforts create value and increase traffic and conversions for her clients.

Eli Schwartz | Growth Advisor | Survey Monkey

Eli Schwartz is the author of the bestselling book Product-Led SEO. He is an SEO expert and consultant with more than a decade of experience driving successful SEO and growth programs for leading B2B and B2C companies. He helps clients like Shutterstock, BlueNile, Quora, Gusto, Mixpanel, and Zendesk build and execute Global SEO strategies that dramatically increase their organic visibility at scale. In the past, Eli led the SEO team at SurveyMonkey, building organic search from nearly zero to one of the largest growth drivers at the company. He helped launched SurveyMonkey’s first APAC office and oversaw international SEO pre- and post-IPO. Prior to SurveyMonkey, he led user acquisition at High Gear Media, pushing the company from 500,000 new users to 6 million every month in just three years.

Lea Scuadmore | SEO Lead | Aimclear

Search, ranking, and web accessibility are essentially baked into Lea Scudamore’s DNA. As the SEO Lead at Aimclear, Lea applies industry-leading knowledge and skills to drive extraordinary results for the clients she supports. Intensive focus on search engine optimization (SEO), user experience (UX), web accessibility, and organic content strategies have placed Lea among the most sought-after experts on the international marketing conference circuit. Lea continually challenges SEOs to reimagine SEO holistically as an essential profit center for businesses. Lea’s primary responsibilities at Aimclear include forming deep strategies for accounts, technical website optimization, reporting, and troubleshooting. Additionally, Lea is leading the charge in web accessibility, Web Content Accessibility Guidelines (WCAG), and ADA website compliance for Aimclear’s clients. Her work has been a cornerstone of multiple national and global award-winning case studies. With more than two decades of hands-on management experience in SEO, web design, and content development Lea client credits span a range of business types from startups to iconic global brands. Her portfolio includes brands such as Dell Enterprise Software/Quest Software, Airbnb, Halvor Lines, AK Materials Handling, and numerous others. Lea is also strongly invested in Minnesota and the Duluth area community, she is an energetic and resourceful member of multiple boards. She enjoys outdoor activities with her family, horseback riding with her friends, playing with her gorgeous children (the best in the world), being in her garden, traveling, and wine.

Sabiha Shakil | Global Marketing Consultant |

Sabiha is a Marketing Consultant with 20 years of experience across the globe. Based out of Dubai, she has an international marketing background having developed B2B and B2C marketing strategies across geographies and sectors. She has provided business and marketing strategy advice to all kinds of businesses- from Startups to Multi-National Corporations. Sabiha is a member and mentor of the Women in TechSEO community and Dubai Business Women Council. Sabiha also has spoken at various international events and has judged industry awards like the Global Marketing Awards, APAC Search Awards, Global Search Awards and many more. Aside from marketing, Sabiha loves to travel and has been to over 40 countries. She's also a certified Hatha Yoga and Prenatal Yoga Teacher.

LinkedIn profile

Krzysztof Wroński | GOOGLE ADS AND ANALYTICS TRAINER AND CERTIFIED SPECIALIST

Google Ads and Analytics Trainer and Certified Specialist. Co-owner and CEO at Marafiki.agency - digital marketing agency. From 2013 till the end of the project in 2018 he was one of 20ish Google AdWords Certified Trainers, working for Google to train hundreds of specialists from agencies with Google Partner status. Writes articles in professional magazines such as Marketer+ and Magazyn Online Marketing Polska. Gives public speaches and conducts workshops on many professional events and conferences. Lectures at postgraduate studies. Works with clients from all over Europe, USA and Australia.

Murat Yatagan | SEO Consultant

Murat Yatağan is a proven product marketing and growth strategy leader. He has led optimization, product management, analytics, and growth strategy at companies such as Brainly, Global Savings Group, and Google. Currently, Murat is an advisor that provides strategic counseling to businesses on building and maintaining growth. He was the Vice President of Growth at Brainly, focused on building and scaling high-performing growth teams and helping to bring Brainly more unique users globally. He helped Brainly grow from 80M to 400M MUU in less than 4 years. Previously, he was a Director for Global Savings Group, helping to make their 80+ platforms more visible on Google SERP. Prior to that, he led webspam policy enforcement for a few EMEA markets at Google

Would you like to join one of our Search Awards judging panels? Complete the form below and we’ll be in touch.

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