Judges

The MENA Search Awards have been celebrating the Search Industry since 2017.

The Awards are accredited ‘Outstanding’ by the Independent Awards Standards Council – Trust Mark Scheme.

Judged by esteemed industry experts who follow a robust two-step judging process that includes pre-scoring to establish the shortlist and panel discussion to determine winners and in some cases a Silver, the awards are ethical, transparent and respected.


Our Judges

Adam GUERGUIS
Adam GUERGUIS | Director of Product Development | Paystone
Based in Montreal, Adam has more than 10 years in search marketing and growth hacking experience. His latest job was Head of Operations for airbnb organic growth. He also has been working with very exciting brands in several industries, languages, and sizes like Yahoo!, MSN, Groupon, UNHCR, Skrill, Paysafe card, and others. Adam is also a digital marketing trainer, guest speaker, mentor, digital marketing blogger since 2010, and a MSc. Marketing Candidate. In his free time, Adam likes coding and reading about marketing,
Adnan Safdar
Adnan Safdar | SEO Manager | Blueground
Adnan boasts an extensive 8-year tenure in the field of Search Engine Optimization (SEO), where he has significantly contributed to the growth of organic traffic for a diverse clientele comprising small, medium, and large businesses. Throughout his career, Adnan has had the privilege of collaborating with renowned brands, including Cadillac, Chevrolet, GMC, Guess, Pizza Hut, Atlantis The Palm, Accor Hotels, among many others. Presently, Adnan holds the position of International SEO Manager at Blueground, a global proptech enterprise that is at the forefront of reshaping modern living. His professional journey has been marked by an unwavering passion for SEO. He is dedicated to conducting in-depth research, formulating, and executing comprehensive strategies, and delivering recommendations to drive organic SEO success.
Adriaan Boot
Adriaan Boot | Founder | Impactful
Adriaan has founded his agency, Impactful Online Marketing, and helps his clients on their paid marketing campaigns on search and social media platforms. He loves spending and earning money for his clients and making the business impact measurable through Google Analytics. In the past few years Adriaan has worked on the Google Ads campaigns of big online brands like YourSurprise.com, Vergelijk.nl, SnappCar, Daikin and Freelance.nl. This helped in being honored by Google with the Google Premier Partner status.
Aleyda Solis
Aleyda Solis | International SEO Consultant | Orainti
Aleyda Solis is an International SEO Consultant and founder of Orainti -a specialized, boutique SEO consultancy-, blogger, speaker, author, who also offers actionable SEO tips in her weekly YouTube video series "Crawling Mondays", the #SEOFOMO newsletter, with a summary of the latest news in SEO, and the Free SEO Learning Roadmap, LearningSEO.io. Aleyda has been awarded as the European Search Personality of the Year in 2018, and is also co-founder of Remoters.net, a remote work hub offering a free remote job board, how-to's, interviews, tools, colivings, events for remote based professionals and teams.
Abdu Alhadithi
Abdu Alhadithi | Director of Product Marketing & Brand | THG Ingenuity
Abdu has 14+ years of experience in eCommerce Marketing & Digital Transformation, helping brands build and grow their global DTC & e-Tail propositions across FMCG, Beauty, Consumer Electronics & Travel. Abdu is passionate about people and supporting great causes, and led a charity initiative, raising £350k for orphans worldwide.
Amanda Farley
Amanda Farley | VP of Growth | Aimclear
Amanda Farley is a marketer, performance strategist, and business success leader. She is VP of Growth at Aimclear®, a highly decorated, integrated marketing agency dominant in customer acquisition and winner of 17 US Search Awards including 5X most recent Best Integrated Agency. Aimclear's differentiator is the balance of holistic brand-builds, PR, data, and integrated performance marketing. Amanda’s experience includes 11+ years as Managing Partner running a 20-person integrated team which achieved national recognition. Her B2B and B2C marketing leadership experience runs deep in healthcare, professional services, ecommerce, and global IoT (smart homes, smart cities, smart cars, etc.). Her expertise extends international agriculture, food conglomerates, influencer driven ecommerce sales, automotive aftermarket diagnostic tooling and electric vehicle charging systems, finance, major non-profits, and other verticals.
Amel Mehenaoui
Amel Mehenaoui | | Head of SEO
Amel Mehenaoui has been working in Digital Marketing for 15 years, helping small, medium and large businesses grow their organic traffic. She worked with brands like Lacoste, Keurig Canada, ALDO Group, and she’s currently Head of SEO at Puffy. Amel is passionate about SEO, Analytics and Conversion Optimization. Amel also teaches SEO & Web Analytics, and offers customized upskill private training sessions to entrepreneurs, digital marketers, and in-house SEO specialists. Amel enjoys sharing her knowledge on Twitter and Linkedin where she offers advice and shares content on topics around digital marketing, SEO, and Productivity. Currently, Amel is learning and experimenting with integrating Artificial Intelligence in content marketing. Outside of work, she enjoys playing ping pong, and billiards with friends.
Amel Zaaf
Amel Zaaf | SEO Expert | Search Engine Optimization Manager | Paradox Group
Amel brings a wealth of international digital marketing experience, with a career that has taken her from France to the UK and now the UAE. She has worked in both small and large agencies, providing her with a diverse perspective on the ever-changing digital landscape. Amel has had the privilege of collaborating with influential players in the e-commerce fashion industry, where she led the development of comprehensive SEO strategies, driving significant growth. Innovation and creativity are at the heart of Amel's approach. She excels in finding innovative and creative solutions to complex digital marketing challenges. She has a strong track record in developing robust strategies to ensure maximum impact in the digital arena. Amel is currently leading the SEO efforts for Paradox Group, an organisation specialising in empowering individuals through self-development. Her journey reflects her unwavering commitment to continuous growth and her passion for delivering impactful results in the dynamic world of digital marketing.
Anju Anil
Anju Anil | SEO | Digital Marketing Manager -ASO, GTM, CRO, Digital Performance Analytics | The Elite Cars
Based out of Dubai, Anju, a luminary in the digital marketing industry, brings a wealth of experience and expertise spanning all dimensions of digital channels. Since 2010, Anju has honed her skills in various domains, including SEO, Google Ads, Content Marketing, Digital Performance Analytics, CRO, UX, and more. Anju proudly joins the esteemed panel of judges at the MENA Search Awards, contributing her knowledge and insights. Currently, she leads digital marketing initiatives for prominent players in the luxury automotive industry, including The Elite Cars and the Car Brand, Jetour, within the UAE. Armed with degree in Computer Engineering and advanced digital marketing certifications, Anju combines technical prowess with digital marketing expertise. Her unique skill set empowers her to master the intricacies of SEO and effective strategies, making her a valuable addition to the judging panel at the MENA Search Awards.
David Edmundson-Bird FRSA CMBE
David Edmundson-Bird FRSA CMBE | Principle Lecturer | Manchester Metropolitan University
David is Principal Lecturer in Digital Marketing and Faculty Lead for AI at Manchester Metropolitan University Business School. He leads the faculty team responsible for developing policy and good practice embedding the use of AI in teaching, assessment, research and business engagement. He is co-author of 7th edition (and soon to be 8th edition) of Digital Business & E-commerce Management with Dave Chaffey and Tanya Hemphill. David has enjoyed several spells in academia as well as senior management roles in the digital sector. he helped set up Manchester’s second web design agency, Sozo, back in 1995, and was Chief Learning Architect at Academee from 1999 to 2002 He set up the UK’s first part-time MSc in Digital Marketing in 2007 for MMU, as well as their first full-time MSc Digital Marketing Comms in 2016. He also led the creation of Man Met’s Digital Marketing Degree Apprenticeship, now in its 5th cohort. He runs several courses at Manchester Met, including units on SEO, E-Commerce, Value Proposition Design, and Digital Strategy. He works with the Centre for Enterprise providing training, coaching, and mentoring in strategic marketing, digital marketing practice, and e-commerce development themes for SMEs. He sits on the Board at FutureEverything, a global digital arts business.
Judith Lewis
Judith Lewis | Founder | DECABBIT CONSULTANCY
Judith is a renowned international speaker, writer, trainer, blogger and digital media consultant specialising in applying strategic understanding of digital technologies to help businesses innovate and optimise their effectiveness within the new, networked communications environment. She is a regular speaker around the world on SEO, content strategy, link building, paid media, and digital strategy, and has been recognised by her peers as one of the most influential people in the UK digital industry. Judith judges the industry leading Search Awards around the world, and has every year since their inception. She has worked with market-leading global businesses including Google, NatWest/RBS, National Gallery, Fidelity, GalaCoral, NBC Universal, Readers Digest, Bayer, Family Search, Amadeus, AMD, AmEx , Virgin.com, Virgin Startup & more. She has over 23 years of experience, predating Google in her entry into the market, and now runs her own consultancy. She has worked both in-house and agency-side. Judith also blogs about chocolate, has contributed to the book “Pimp My Site” and the Econsultancy guide to Paid Search and rewrote the large foundational Econsultancy Best Practice Guide to SEO.
Gilad Sasson
Gilad Sasson | CEO | nekuda Web Marketing Solutions
Gilad Sasson, aka algoholic (algoholic.com) is a digital marketing expert and the CEO of nekuda Web Marketing Solutions, a one-stop shop for all digital solutions, from search engine and social media marketing to creative, branding and everything in between. Gilad has been chasing search engine algorithms since the late 1990s, and is equally annoyed and intrigued every time Google gets smarter. Before founding nekuda Gilad was a copywriter, Photoshop editor, a content manager and an affiliate marketer. During his work with the Israeli yellow pages and at affiliate marketing phase he discovered search engine marketing, and when Google took over online search and the term SEO was coined, he was already hooked. In his 20 years' experience in the search marketing industry, Gilad has planned and built search engines for corporates, optimized and promoted websites for both local and global search engines; managed the internet arenas of Zap Group (the local version of Yellow Pages), was a VP manager at InterLogic, an international gaming company and founded a leading medical cannabis digital venture. In his position as a CEO of nekuda, Gilad is responsible for managing large-scale digital projects for various companies, startups, non-profits and government organizations. Gilad is also an online marketing consultant for companies and startups, a member of advisory boards in several organizations and a recurring speaker and presenter in industry events and summits including SMX, TNW, Israel Digital, Sphinconn, GoMobile, Amsterdam CAC, DMIExpo and more.
Heba Said
Heba Said | Independent International SEO Consultant |
Heba is an independent international SEO consultant. She worked 7 years in SEO in-house, and with agencies as a freelancer and now she prefers remote and independent roles. She mainly works in English, but her mother tongue is Arabic. It helps her when clients are looking to expand to the Arab region. Throughout her career, she has had the privilege of working with prominent companies, she also worked as an in-house SEO expert for Canva. Heba is very passionate about researching and implementing strategies and recommendations for organic SEO success.
Jaaved Khatree
Jaaved Khatree | SEO Consultant | Jambread
Jaaved runs Jambread, a bespoke SEO consultancy in Dubai that focuses on reliable SEO advice you can launch a rocket from. Constantly curious, with an insatiable appetite for all things digital, Jaaved is always looking for answers which is why he excels in Search. Jaaved first went online in the mid 90s and has been connected ever since. An SEO competition in 2004 piqued his interest in Search Marketing and after dabbling in PPC and eventually moving into SEO, he hasn’t looked back. Jaaved was a founding staff member of Dejan SEO, a renowned Australian SEO agency and has served hundreds of clients in his native Australia, New Zealand and across the MENA region. In his 17+ years in Search, he’s worked across just about every industry with notable brands such as Etihad Airways, Atlantis The Palm Dubai, Fuji Xerox Australia, Gulf News, OSN, The Property Finder Group (MENA), The First Group, Spinneys, Waitrose as well as hundreds of small businesses and startups from around the world.
James Brockbank
James Brockbank | Managing Director | Digitaloft
James Brockbank is Managing Director and founder at Digitaloft, a multi-award-winning digital PR, content and search marketing agency, with more than 12 years SEO experience behind him. Digitaloft’s work has won multiple awards at European Search Awards, UK Content Awards, UK Agency Awards, Northern Digital Awards and, most recently, the European Content Awards where the agency were awarded ‘Small Content Marketing Agency of the Year.’ James is a regular conference speaker, having presented at SMX West, Search Y Paris, BrightonSEO, YoastCon, Learn Inbound, Ungagged and more, as well as being a contributor to Search Engine Journal, Search Engine Watch and the SEMrush blog.
Jamie Crawford
Jamie Crawford | Head of Performance | Chalhoub Group
Jamie is a results-driven professional boasting over 15 years of expertise in the dynamic realms of digital marketing and ecommerce. With a diverse portfolio spanning multiple sectors within the retail and ecommerce industry, Jamie has had the privilege of working with some of the world's most prestigious brands. His passion lies in collaborating with these brands to meticulously craft, execute, and refine their digital strategies across all digital channels, ensuring a tailored and effective approach.
Janna Pugh
Janna Pugh | SEO Manager | Vintage King Audio
Janna Pugh is a SEO Manager with a history of agency and in-house work. She has recently been nationally recognized as the Industry Rising Star in Conductor's 2022 C2 Summit and regularly speaks with college classes about the essentials of organic marketing. With her passion for SEO, she knows firsthand how to make the smallest and largest websites succeed organically. Her areas of focus specialize in enterprise SEO, with scalability and automation for both small and large SEO teams. Her varied approach to SEO combines on-site content with off-site brand management. In her free time, she loves trying out new recipes and reading mystery novels.'
Krzysztof Wroński
Krzysztof Wroński | GOOGLE ADS AND ANALYTICS TRAINER AND CERTIFIED SPECIALIST |
Google Ads and Analytics Trainer and Certified Specialist. Co-owner and CEO at Marafiki.agency - digital marketing agency. From 2013 till the end of the project in 2018 he was one of 20ish Google AdWords Certified Trainers, working for Google to train hundreds of specialists from agencies with Google Partner status. Writes articles in professional magazines such as Marketer+ and Magazyn Online Marketing Polska. Gives public speaches and conducts workshops on many professional events and conferences. Lectures at postgraduate studies. Works with clients from all over Europe, USA and Australia.
Lada Kalashnickova
Lada Kalashnickova | Head of SEO | COPYBET EU LTD
Lada has worked in digital marketing since 2003. She specializes in all aspects of Search Engine Optimization (SEO), with a focus on technical SEO, multilingual search and mobile optimization. Her clients have included Starco, Action-MCFR, and Artec 3D. Lada worked as a Global Head of SEO in Acronis, then she was a Head of SEO at SEMRush. Lada now works as the Head of SEO/ASO in CopyBet EU Ltd, the first social betting platform founded in 2015. CopyBet is a fast-growing tech company, focused on providing the best experience for their customers while following the principles of Transparency and Fair Trade. Lada enjoys lifetime studying; most recently on topics around data, Artificial Intelligence, and Machine Learning. Her favorite tools are Excel, GWT, GA, Yandex Metrica and brains. Outside of work, she enjoys travelling, yoga, and Japanese Art. Definitely a cat person.
Mariam Abu Bakr
Mariam Abu Bakr | Global SEO Manager | Philips (Versuni)
Mariam Abubakr is an adept SEO professional based in Amsterdam, Netherlands, currently serving as the Global SEO Manager at Philips (Versuni). While she now navigates territories on a global scale, Mariam's roots and early triumphs blossomed in the vibrant MENA region, where she led impactful SEO campaigns for esteemed clients like Jaguar Land Rover, General Electric, Bosch, Accor Hotels, and Virgin Megastore. Her expertise spans various industries, with a proven track record of successful SEO strategies. Mariam's passion for SEO prompted her to explore new horizons, making her a valuable asset in recognizing and celebrating the outstanding achievements of the MENA search community.
Umar Khan
Umar Khan | Sr. Digital Marketing Manager | EMAAR
Umar is a passionate digital marketer with over 12 years of experience in managing high-budget digital marketing campaigns. With experience and expertise on all the verticals of Digital Channels including SEO, Google Ads, Social Media, Content Marketing, Programmatic, Marketing automation, CRO, UX, analytics etc. Umar has worked with top companies in UAE and is currently linked with EMAAR as the Senior. Digital Marketing Manager. He also conducts digital marketing corporate workshops & regular classes for well-known educational institutes in Dubai.
Montserrat Cano
Montserrat Cano | | Digital Marketing, eCommerce and Project Management Consultant
Murat Yatagan
Murat Yatagan | SEO Consultant |
Murat Yatağan is a proven product marketing and growth strategy leader. He has led optimization, product management, analytics, and growth strategy at companies such as Brainly, Global Savings Group, and Google. Currently, Murat is an advisor that provides strategic counseling to businesses on building and maintaining growth. He was the Vice President of Growth at Brainly, focused on building and scaling high-performing growth teams and helping to bring Brainly more unique users globally. He helped Brainly grow from 80M to 400M MUU in less than 4 years. Previously, he was a Director for Global Savings Group, helping to make their 80+ platforms more visible on Google SERP. Prior to that, he led webspam policy enforcement for a few EMEA markets at Google
Navah Hopkins
Navah Hopkins | |
A veteran of the digital marketing industry and "Top 25 PPC Expert", she began as an SEO in 2008, transitioning to PPC in 2012. She manages the strategy and execution of paid media campaigns, as well as helping brands build relationships with profitable partners and customers. Throughout her career, Navah makes a point to give back and loves sharing lessons learned on the international speaking circuit as well as local universities. She is a frequent contributor to SEJ, SEMrush, and WordStream blogs/webinars. In 2019, she became a founding member of the Paid Search Association, a group dedicated to empowering the next generation of PPC practitioners, as well as serving as a resource for all practitioners to learn from and share with the community.
Pierre Far
Pierre Far | DIGITAL PRODUCT MANAGEMENT CONSULTANT & FOUNDER | DELIBERATE DIGITAL LIMITED
Pierre is a digital product management consultant, with a specialty in SEO. Prior to founding Deliberate Digital and Blockmetry, Pierre held several roles at Google and the technology sector in the UK, including product management, community management, innovation consulting, and online marketing. He’s a regular speaker, author, and advisor about technology topics, and has a Ph.D. in microbial genetics from the University of Cambridge, UK.
Rebecca Todd
Rebecca Todd | | SEO Consultant & Speaker
Rebecca is an independent SEO Consultant based in the UK. She has been working with brands all over the world since 2014, including Ryman, MyProtein, Wix, Glade, Sacla', and more. As well as being an advocate of women in tech, Rebecca is passionate about making SEO more accessible. So, her published articles and conference talks are all about encouraging web owners, marketers, and junior SEOs to grow their websites and their confidence quickly and easily. She is also fascinated by the psychology and semantics of search, which are the foundations of her work as an SEO consultant.
Sabiha Shakil
Sabiha Shakil | Global Marketing Consultant |
Sabiha is a Marketing Consultant with 20 years of experience across the globe. Based out of Dubai, she has an international marketing background having developed B2B and B2C marketing strategies across geographies and sectors. She has provided business and marketing strategy advice to all kinds of businesses- from Startups to Multi-National Corporations. Sabiha is a member and mentor of the Women in TechSEO community and Dubai Business Women Council. Sabiha also has spoken at various international events and has judged industry awards like the Global Marketing Awards, APAC Search Awards, Global Search Awards and many more. Aside from marketing, Sabiha loves to travel and has been to over 40 countries. She's also a certified Hatha Yoga and Prenatal Yoga Teacher.
Shadi K. Kandil
Shadi K. Kandil | Regional Head of Free Search | Amazon
Shadi is a digital business development and search marketing expert with over a decade of experience in the online marketing sector. He is the Head of Free Search for the MENA region at Amazon and the Founder of Godayuse.com. His experience in digital opportunities and search marketing has allowed him to have a dynamic career and work across various industries including e-commerce, retail, publishing, music, hospitality and hardware. Shadi has honed his skills in optimizing online strategies that achieve exceptional results through his passion for innovation and dedication to continuously raising the bar. He also holds a Business Analytics certificate from Harvard Business School, and worked previously as a Regional SEO/ASO Manager at Majid All Futtaim Carrefour, Digital Brand Development Manager for Awakening Music and Country Webmaster for ASUS.
Tarek Reda
Tarek Reda | Founder | Blue Pencil Digital Marketing
Tarek has been working in digital/growth marketing for 14 years with companies operating in Europe, The Middle East and Africa with monthly marketing budgets ranging from $500 to $500,000. He has trained 600+ individuals and mentored tens of startups as well as marketing teams of some of the biggest brands in the region including Google, Sony, Boston Consulting Group, Unilever, and PWC.
Zbigniew Nowicki
Zbigniew Nowicki | Co-Managing Director | Bluerank
Zbigniew has been working in the digital industry for over 20 years, advising market leaders and innovators. Co-owner of Bluerank, awarded the "Best Large Integrated Search Agency" in the European Search Awards 2017 competition. Founder of CEE Digital Alliance and Digital Alliance Int. - business partnerships of independent digital agencies in Europe. Pioneer of research on customer experience and user satisfaction, co-founder of the opiniac.com platform. Speaker at digital conferences in Poland and abroad. Privately - double happy dad, ultramarathon runner, keen on hard rock and Labrador Retriever dogs.

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Testimonials

We would like to acknowledge the MENA Search Awards community, thank them for their support, and express that we are ecstatic to have become a part of this amazing family.
Kriko
The encouragement of the MENA Search Awards to urge people and companies to share and reproduce sectoral information and to visualize our success has been one of our biggest sources of motivation in this process.
Kriko
Being validated by the likes of MENA Search Awards and amongst such stiff well accomplished competitors is something that’s made us incredibly proud, bonded our team further and has been exceptionally well received by our customers. Mickey Llew
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