Categories
Please see the following descriptions for information on each category.
For more information on how to enter, submission guidelines and entry fees, please click here.
Campaigns Categories
Every sector and vertical is different, not just in terms of competition, but in the tactics and strategies required to stand out from the crowd and achieve goals. In each sector, judges will be looking for the thinking and approach specific to the needs of the sector and the client's goals and how results were met or exceeded.
Best Use of Search – Retail eCommerce (SEO)
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Judges are looking for SEO that is improving ranking for brands and products – if you are making it easy to find; you are making it easy to buy and therefore increasing profits.
Best Use of Search – Retail eCommerce (PPC)
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Judges are looking for PPC that is improving ranking for brands and products – if you are ranking top and spending wisely to ensure others will spend wildly then you could take home this award.
Best Use of Search – Finance (SEO)
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The financial sector is littered with rules and regulations. This award recognises the difficulties the industry faces and celebrates enhanced visibility of websites through SEO
Best Use of Search – Finance (PPC)
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Be it in banking, financial services or insurance if PPC has increased visibility and driven traffic and engagement then you are adding value and we want to recognise and reward that.
Best Use of Search – Travel/Leisure (SEO)
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The journey from conception to the delivery engagement is what makes you stand out from the crowd. Judges are looking for outstanding SEO that has succeeded despite the travel landscape.
Best Use of Search – Travel/Leisure (PPC)
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Judges are looking for PPC which has reached first class rankings and, despite the climate, has directed traffic to achieve engagement and sales.
Best Use of Search – Third Sector/Not for Profit
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Non-for-profit need all the engagement and visibility possible to increase not only donations, but also volunteers, subscriptions and commitment to the cause. Judges are looking for campaigns that have tugged heart and purse strings.
Best Use of Search – B2B (SEO)
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This award recognises and rewards the outstanding SEO being delivered in the B2B industry from high-quality content that matches user intent, to easy to find personalised search results and everything in between that increases engagement.
Best Use of Search – B2B (PPC)
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Judges are looking at how you increased visibility to affect the engagement and bottom line whilst maintaining the relationships we know underpins the B2B industry.
Best Use of Search – B2C (SEO)
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This award recognises and rewards the outstanding SEO being delivered in campaigns across the B2C industry where consumers are in control.
Best Use of Search – B2C (PPC)
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Judges are looking at how you increased visibility to affect the engagement and bottom line from first contact to final purchase.
Best Use of Search – Health
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Health is at the forefront of everyone’s mind and finding trustworthy information essential. If your search has reached out and created engagement and made an impression, then you deserve this award.
Best Use of Search – Automotive
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Driving consumers to engage also involves steering them towards research, which they appear to be obsessed with, and colliding with terms like ‘best’ and ‘near me’. Judges will reward search that manoeuvres through analytics to achieve excellent results.
Best Use of Search – Real Estate & Property
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Home is where the heart is and finding your home is priceless. Judges want to recognise search that has increased viewings (page and property), overcome logistics and built business profits.
Best Use of Search – FMCG
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FMCG related businesses have moved online and search has been key. If your hunger for excellence led to an outstanding use in the FMCG industry, then our judges want to know about it.
Best Use of Search – Fashion
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Recognition of a search campaign that has taken centre stage and enhanced the visibility of a website in the fashion sector.
Best Local Campaign (SEO)
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Judges for this award are looking to recognise a SEO campaign that is based on a specific geographical location. Localisation is important to all businesses but how can SEO capitalise on changing search landscapes and still drive tangible results?
Best Local Campaign (PPC)
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Delivering outstanding visibility is essential to a localised market, regardless of the size of business. Entries should show how PPC has achieved success in a changing PPC market to achieve success on a local scale.
Best Low Budget Campaign (SEO)
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Not everybody has six figures search budgets, nor are they always required to achieve a great return on investment. We want to hear about the small but magnificent. The SEO campaigns that have achieved something special on a monthly budget of $3500 or less in fees.
Best Low Budget Campaign (PPC)
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Delivering outstanding visibility is essential to a localised market, regardless of the size of business. Entries should show how PPC has achieved success in a changing PPC market to achieve success on a local scale. We want to hear about the PPC campaigns that have achieved something magnificent on a monthly budget of $6000 or less in fees and paid media.
Best Integrated Campaign
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We live in a converging world. No longer can the success of any marketing channel be measured in a silo without considering the influence of others. Whether that is a joined up PPC and SEO campaign to maximise search impact, or some perfectly timed search activity to jump capitalise on reach of TV advertising. Tell us about how you have integrated your activity to good effect and for better results. Most Innovative Campaign
Most Innovative Campaign
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Recognition of innovation within a PPC or SEO campaign which shows use of strategy or implementation that sets it apart from the competition.
Best Arabic PPC Campaign
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The increased technological influence, the use of scripts and feeds, and ability to target individuals over keywords has transformed PPC as an advertising channel. Judges are looking for campaigns in Arabic that have made PPC work to achieve results.
Best Arabic SEO Campaign
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Judges are looking for an Arabic SEO campaign that has dominated the landscape through the use of content to achieve results.
Best PPC Campaign
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PPC has evolved a lot from the days of extensive keyword lists and manual bid changes in a transparent auction. The increased technological influence, the use of scripts and feeds, and ability to target individuals over keywords has transformed PPC as an advertising channel. We are looking for the best of best, where businesses have made the most of the new innovations for maximum effect.
Best SEO Campaign
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Whether you’ve achieved huge results with a piece of content or dominated the landscape with some technical wizardry. Show us why your campaign deserves the title of Best SEO Campaign.
Best Use of Content Marketing in Arabic
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Content Marketing is relevant, consistent and educational; it creates brand loyalty by engaging the audience via what they care about. Judges are looking for Content Marketing in Arabic which creates trust, builds relationships and even increases the bottom line.
Best Use of Content Marketing (other languages)
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Content Marketing is relevant, consistent and educational; it creates brand loyalty by engaging the audience via what they care about. Judges are looking for Content Marketing created or appearing in the MENA region using English or other languages.
Best Use of PR in a Search Campaign
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Combining PR coverage with SEO results can bring great results, but it isn’t easy. Show us how you combined the two and what results it generated.
Best Use of Social Media in a Search Campaign
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Innovative use of social media can drive impressive results in search. Judges will be looking for campaigns which have exploited social content or channels to deliver real and tangible results and exceptional engagement.
Best Use of Data (SEO)
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Data and how it is managed plays a huge role in delivering effective SEO campaigns. Judges will be looking to reward innovative and creative approaches when managing and manipulating data to deliver impressive search results.
Best Use of Data (PPC)
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Effective PPC is achieved through creative and innovative approaches to Data and how it is managed. Show the judges your expertise in how you take data results to deliver exceptional PPC results.
Best Performance Campaign
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Judges are looking for a campaign that our performs the competition in relation to impressions, clicks, click through rates, total engagements and cost per click and how you used metrics to measure success.
Best Viral Campaign
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This category recognises a campaign whose reach has spread at an ever-increasing rate. Judges want to see evidence of how use of platforms have been utilised to create a viral impact.
NEW TO 2024: BEST USE OF AI IN SEARCH
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"The category honors exemplary achievements in the integration and application of artificial intelligence to optimize and transform search experiences.
Nominees for this award have implemented cutting-edge AI solutions to address the evolving challenges of information retrieval, navigation, and discovery in digital landscapes."
NEW TO 2024: BEST USE OF AI IN PPC
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"The Best Use of AI in PPC category recognizes outstanding achievements in leveraging artificial intelligence to optimize and revolutionize Pay-Per-Click advertising strategies.
Judges will be looking for projects that showcase a deep understanding of AI algorithms, data-driven decision-making, and measurable improvements in key performance indicators (KPIs) for PPC campaigns"
NEW TO 2024: BEST USE OF AI IN CONTENT
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The Best Use of AI in Content award celebrates exemplary achievements in harnessing artificial intelligence to elevate and innovate content creation, distribution, and engagement.
Entrants will have successfully integrated AI into content workflows, showcasing a deep understanding of AI capabilities, audience dynamics, and content trends.
Innovation/Software Awards
Innovative and ground-breaking software and tools are making the way PPC, SEO and content work quicker, faster and better.
Best Software Innovation
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Technology and innovation can be the key to driving awesome results at scale. But what technology is powering the cutting edge for agencies and clients this year?
Best PPC Management Software Suite
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As PPC software has moved from bid a focus on bid management to feeds, attribution and rich media, who is powering this innovation and who deserves to be awarded for their features introduced this year?
Best SEO Software Suite
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With search engines giving little away to help you improve your natural search positions, third party software can help you super charge your SEO and focus your efforts. We will be looking for the SEO software suite that has shown innovation and rapid development in the last 12 months.
Best Search Software Tool
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Whether it\'s PPC or SEO, we want to recognise a specific software tool that has been both essential and revolutionary within the search industry this year.
NEW TO 2024: BEST AI SEARCH SOFTWARE SOLUTION
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The Best AI Search Software Solution award acknowledges outstanding achievements in the development and implementation of artificial intelligence-powered search software.
Judges will be looking for solutions that not only meet but exceed industry standards, offering a combination of accuracy, speed, and user-centric features that significantly enhance information retrieval
NEW TO 2024: BEST USE OF AI FOR DATA
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The Best Use of AI for Data award recognizes exceptional achievements in leveraging artificial intelligence to transform, analyze, and derive actionable insights from data.
Entrants will have successfully implemented AI solutions to address the complexities of data processing, analysis, and interpretation.
Agency/Team/Individual Awards
The Agency/Team categories are based on employee count and service offerings. In all categories, the judges will be looking for revenue figures, staff turnover and culture as well as the agency demonstrating creative implementations and achieving excellent ROI for their clients. At least one of the case studies submitted to support this entry should also be entered into at least one of the campaign categories.
Rising Star Award
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New to the world of search and already making their mark through innovation, creativity and an excellent understanding of budgets and costs. Judges want to encourage a new generation of talent and put them in the spotlight. Nominees must be under the age of 30 on the date of the Awards Ceremony.
Best Consultant
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Judges are looking for a creative and innovative individual who can be freelance, employed part-time or full-time in an in-house team or agency who has contributed to business success.
Best In-House Team
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Recognition of an outstanding in-house team that demonstrates consistently great results and innovation in SEO and / or PPC for their brand.
Best Start-Up Agency (Less than 2 years old)
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You might be new, but you are running rings around the old guard! This is your opportunity for recognition amongst your peers and industry experts and your chance to wear a badge of honour that attracts new business. Entries are welcomed from agencies which are under 24 months old.
Best Small PPC Agency
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Recognition of an outstanding small PPC agency with up to 25 staff that demonstrates consistently great understanding and use of PPC.
Best Large PPC Agency
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Recognition of an outstanding large PPC agency with 26 or more staff that demonstrates consistently great understanding and use of PPC.
Best Small SEO Agency
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Recognition of an outstanding small SEO agency with up to 25 staff that demonstrates consistently great understanding and use of SEO.
Best Large SEO Agency
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Recognition of an outstanding large SEO agency with 26 or more staff that demonstrates consistently great understanding and use of SEO.
Best Small Integrated Agency
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Recognition of an outstanding small integrated search agency with up to 25 staff that demonstrates consistently great understanding and use of SEO, PPC and Content Marketing across multiple marketing channels.
Best Large Integrated Agency
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Recognition of an outstanding small integrated search agency with 26 staff or over that demonstrates consistently great understanding and use of SEO, PPC and Content Marketing across multiple marketing channels.
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