Please see the following descriptions for more information on each category.


Campaign Categories: 

Agencies based outside MENA can enter on the proviso that the campaigns are delivered in the MENA region or for MENA based clients. 


Agency Categories:

The Agency, In-house Team, Young Search Professional and MENA Personality of the Year categories must be agencies or individuals who have offices based in the MENA region from the following countries: 

Algeria, Bahrain, Djibouti, Ethiopia, Egypt, Iran, Iraq, Israel, Jordan, Kuwait, Lebanon, Libya, Morocco, Oman, Qatar, Saudi Arabia, Sudan, Syria, Tunisia, United Arab Emirates, West Bank and Gaza, and Yemen.



Every sector and industry is different. Not just in terms of competition but in the tactics and strategies required to stand out from the crowd and achieve your goals. In each of the sector based categories we will be looking for the thinking and approach specific to the needs of that sector and the client's goals. Quality search campaigns drive real results, engagement and sales. Judges will be looking for clear defined objectives, innovative creative solutions, a robust, well thought through and well executed implementation and clear ROI and demonstrable results.