Categories
Please see the following descriptions for information on each category.
For more information on how to enter, submission guidelines and entry fees, please click here.
Campaigns Categories
Every sector and vertical is different, not just in terms of competition, but in the tactics and strategies required to stand out from the crowd and achieve goals. In each sector, judges will be looking for the thinking and approach specific to the needs of the sector and the client's goals and how results were met or exceeded.
Best Use of Search – Retail / eCommerce (SEO)
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Judges are looking for SEO that is improving ranking for brands and products – if you are making it easy to find; you are making it easy to buy and therefore increasing profits.
Best Use of Search – Retail / eCommerce (PPC)
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Judges are looking for PPC that is improving ranking for brands and products – if you are ranking top and spending wisely to ensure others will spend wildly then you could take home this award.
Best Use of Search – Finance (SEO)
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The financial sector is filled with rules and regulations. This award recognises the difficulties the industry faces and celebrates enhanced visibility of websites through SEO.
Best Use of Search – Finance (PPC)
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Be it in banking, financial services or insurance if PPC has increased visibility and driven traffic and engagement then you are adding value and we want to recognise and reward that.
Best Use of Search – Travel/Leisure (SEO)
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The journey from conception to the delivery engagement is what makes you stand out from the crowd. Judges are looking for outstanding SEO that has succeeded despite the travel landscape.
Best Use of Search – Travel/Leisure (PPC)
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Judges are looking for PPC which has reached first class rankings and, despite the climate, has directed traffic to achieve engagement and sales.
Best Use of Search – Third Sector / Not for Profit
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This award recognises the most effective use of search in the third sector or non-profit space. Judges will look for campaigns that have driven meaningful impact, increased awareness, and maximised results for charities, NGOs, or not-for-profit organisations through innovative search strategies.
Best Use of Search – B2B (SEO)
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This award recognises and rewards the outstanding SEO being delivered in the B2B industry from high-quality content that matches user intent, to easy to find personalised search results and everything in between that increases engagement.
Best Use of Search – B2B (PPC)
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Judges are looking at how you increased visibility to affect the engagement and bottom line whilst maintaining the relationships we know underpins the B2B industry.
Best Use of Search – B2C (SEO)
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This award recognises and rewards the outstanding SEO being delivered in campaigns across the B2C industry where consumers are in control.
Best Use of Search – B2C (PPC)
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Judges are looking at how you increased visibility to affect the engagement and bottom line from first contact to final purchase.
Best Use of Search – Health
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This award honours the most effective search campaign in the health sector, including healthcare, pharmaceuticals, and wellness. Judges will look for strategic innovation, compliance with industry regulations, and measurable impact on engagement, awareness, or conversions.
Best Use of Search – Automotive
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Driving consumers to engage also involves steering them towards research, which they appear to be obsessed with, and colliding with terms like ‘best’ and ‘near me’. Judges will reward search that manoeuvres through analytics to achieve excellent results.
Best Use of Search – Real Estate & Property
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This award honours the most effective search campaign in the real estate and property sector. Judges will look for innovative strategies in SEO, PPC, or both that have driven increased visibility, lead generation, and conversions for property developers, agencies, or platforms.
Best Use of Search – FMCG
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FMCG related businesses have moved online and search has been key. If your hunger for excellence led to an outstanding use in the FMCG industry, then our judges want to know about it.
Best Use of Search – Fashion
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This award celebrates the most impactful search campaign in the fashion industry, recognising excellence in SEO, PPC, or a combination of both. Judges will look for creativity, strategic execution, and measurable success in driving visibility, engagement, and conversions for fashion brands or retailers.
Best Local Campaign (SEO)
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This award recognises the best search campaign designed to target a specific local audience. Judges will look for smart geo-targeting, localised content, and a strategy that successfully increased visibility, engagement, and conversions within a defined region or community.
Best Local Campaign (PPC)
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This award recognises the best search campaign designed to target a specific local audience. Judges will look for smart geo-targeting, localised content, and a strategy that successfully increased visibility, engagement, and conversions within a defined region or community.
Best Low Budget Campaign (SEO)
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Not everybody has six figures search budgets, nor are they always required to achieve a great return on investment. We want to hear about the small but magnificent. The SEO campaigns that have achieved something special on a monthly budget of $3500 or less in fees.
Best Low Budget Campaign (PPC)
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Delivering outstanding visibility is essential to a localised market, regardless of the size of business. Entries should show how PPC has achieved success in a changing PPC market to achieve success on a local scale. We want to hear about the PPC campaigns that have achieved something magnificent on a monthly budget of $6000 or less in fees and paid media.
Best Integrated Campaign
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We live in a converging world. No longer can the success of any marketing channel be measured in a silo without considering the influence of others. Whether that is a joined up PPC and SEO campaign to maximise search impact, or some perfectly timed search activity to capitalise on reach with the use of TV advertising. Tell us about how you have integrated your activity to good effect and for better results.
Most Innovative Campaign
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Recognition of innovation within a PPC or SEO campaign which shows use of strategy or implementation that sets it apart from the competition.
Best SEO Campaign
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This award recognises the most effective and innovative SEO campaign that has achieved outstanding results. Judges will look for a clear strategy, technical excellence, creative execution, and measurable impact on search visibility and performance.
Best PPC Campaign
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This award celebrates the most outstanding PPC campaign that has delivered exceptional results through innovation, strategy, and execution. Judges will look for clear objectives, smart budget management, creative excellence, and measurable impact on performance.
Best Arabic SEO Campaign
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This award celebrates an outstanding Arabic-language SEO campaign that significantly boosted search visibility. Judges will look for strategic insight, technical expertise, and demonstrable success in reaching Arabic-speaking audiences.
Best Arabic PPC Campaign
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This award honours the most successful Arabic-language PPC campaign that demonstrated strategic excellence and impressive results. Judges will evaluate creativity, cultural relevance, and measurable performance improvements.
Best Use of Arabic in Content Marketing
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This award recognises the most impactful Arabic-language content marketing campaign that engaged audiences and achieved business goals. Judges will assess creativity, cultural resonance, and measurable engagement and conversion rates.
Best Use of Content Marketing (other languages)
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Content Marketing is relevant, consistent and educational; it creates brand loyalty by engaging the audience via what they care about. Judges are looking for Content Marketing created or appearing in the MENA region using English or other languages.
Best Use of PR in a Search Campaign
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Combining PR coverage with SEO results can bring great results, but it isn’t easy. Show us how you combined the two and what results it generated.
Best Use of Social Media in a Search Campaign
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Innovative use of social media can drive impressive results in search. Judges will be looking for campaigns which have exploited social content or channels to deliver real and tangible results and exceptional engagement.
Best Use of Data (SEO)
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Data and how it is managed plays a huge role in delivering effective SEO campaigns. Judges will be looking to reward innovative and creative approaches when managing and manipulating data to deliver impressive search results.
Best Use of Data (PPC)
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Effective PPC is achieved through creative and innovative approaches to Data and how it is managed. Show the judges your expertise in how you take data results to deliver exceptional PPC results.
Best Use of AI in Search
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The category honours exemplary achievements in the integration and application of artificial intelligence to optimise and transform search experiences.
Nominees for this award have implemented cutting-edge AI solutions to address the evolving challenges of information retrieval, navigation, and discovery in digital landscapes.
Best Use of AI in PPC
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This category recognises outstanding achievements in leveraging artificial intelligence to optimise and revolutionise Pay-Per-Click advertising strategies. Judges will be looking for projects that showcase a deep understanding of AI algorithms, data-driven decision-making, and measurable improvements in key performance indicators (KPIs) for PPC campaigns.
Best Use of AI in Content
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This category celebrates exemplary achievements in harnessing artificial intelligence to elevate and innovate content creation, distribution, and engagement. Entrants will have successfully integrated AI into content workflows, showcasing a deep understanding of AI capabilities, audience dynamics, and content trends.
Innovation/Software Awards
Innovative and ground-breaking software and tools are making the way PPC, SEO and content work quicker, faster and better.
Best Software Innovation
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Technology and innovation can be the key to driving awesome results at scale. But what technology is powering the cutting edge for agencies and clients this year?
Best SEO Software Suite
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With search engines giving little away to help you improve your natural search positions, third party software can help you super charge your SEO and focus your efforts. We will be looking for the SEO software suite that has shown innovation and rapid development in the last 12 months.
Best PPC Management Software Suite
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As PPC software has moved from bid a focus on bid management to feeds, attribution and rich media, who is powering this innovation and who deserves to be awarded for their features introduced this year?
Best Search Software Tool
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Whether it's PPC or SEO, we want to recognise a specific software tool that has been both essential and revolutionary within the search industry this year.
Best Use of AI Search Software Solution
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The Best AI Search Software Solution award acknowledges outstanding achievements in the development and implementation of artificial intelligence-powered search software.
Judges will be looking for solutions that not only meet but exceed industry standards, offering a combination of accuracy, speed, and user-centric features that significantly enhance information retrieval.
Best Use of AI for Data
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The Best Use of AI for Data award recognises exceptional achievements in leveraging artificial intelligence to transform, analyse, and derive actionable insights from data.
Entrants will have successfully implemented AI solutions to address the complexities of data processing, analysis, and interpretation.
Agency/Team/Individual Awards
The Agency/Team categories are based on employee count and service offerings. In all categories, the judges will be looking for revenue figures, staff turnover and culture as well as the agency demonstrating creative implementations and achieving excellent ROI for their clients. At least one of the case studies submitted to support this entry should also be entered into at least one of the campaign categories.
Emerging Talent Award
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New to the world of search and already making their mark through innovation, creativity and an excellent understanding of budgets and costs. Judges want to encourage a new generation of talent and put them in the spotlight. Nominees must be under the age of 30 on the date of the Awards Ceremony.
Best Start-Up Agency (Less than 2 years old)
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This award recognises a newly established search agency that has demonstrated rapid growth, innovation, and outstanding client results in the MENA region. Judges will look for strong market positioning, exceptional campaigns, and a clear vision for future success.
Best In-House Team
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Recognition of an outstanding in-house team that demonstrates consistently great results and innovation in SEO and / or PPC for their brand.
Best Small SEO Agency
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Recognition of an outstanding small SEO agency with up to 25 staff that demonstrates consistently great understanding and use of SEO.
Best Large SEO Agency
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Recognition of an outstanding large SEO agency with 26 or more staff that demonstrates consistently great understanding and use of SEO.
Best Small PPC Agency
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Recognition of an outstanding small PPC agency with up to 25 staff that demonstrates consistently great understanding and use of PPC.
Best Large PPC Agency
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Recognition of an outstanding large PPC agency with 26 or more staff that demonstrates consistently great understanding and use of PPC.
Best Small Integrated Agency
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Recognition of an outstanding small integrated search agency with up to 25 staff that demonstrates consistently great understanding and use of SEO, PPC and Content Marketing across multiple marketing channels.
Best Large Integrated Agency
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Recognition of an outstanding small integrated search agency with 26 staff or over that demonstrates consistently great understanding and use of SEO, PPC and Content Marketing across multiple marketing channels.
Our Event Sponsors & Partners
Testimonials
"We would like to acknowledge the MENA Search Awards community, thank them for their support, and express that we are ecstatic to have become a part of this amazing family."
Kriko
Kriko
"The encouragement of the MENA Search Awards to urge people and companies to share and reproduce sectoral information and to visualize our success has been one of our biggest sources of motivation in this process."
Kriko
Kriko
"Being validated by the likes of MENA Search Awards and amongst such stiff well-accomplished competitors is something that’s made us incredibly proud, bonded our team further and has been exceptionally well received by our customers."
Mickey Llew
"The MENA Search Awards stand out for their commitment to transparency, fairness, and timely communication. Participating in these awards was a valuable and enriching experience for us at Markethinkers Agency. The clear guidelines, prompt responses to queries, and the unbiased approach to awarding excellence set a high standard for industry awards It also helped us to increase our recognition in the region and find new prospects accordingly."
Çağatay Yazıcı, Global SEO Director
Markethinkers
Markethinkers
"The APAC Search Awards are not only about recognition for great work but also about pushing ourselves to constantly improve and deliver outstanding results for our clients. By highlighting those who are doing extraordinary things in the digital space, these awards lift up the entire industry."
Emily Bencsics, Marketing & Digital Specialist
MEGANTIC
MEGANTIC
As we look to the future, our mission remains steadfast: to empower brands through innovative digital marketing solutions that deliver real results. The recognition at the MENA Search Awards 2024 fuels our determination to continue redefining what’s possible in the world of performance marketing.
Home of Performance
The MENA Search Awards celebrate excellence in search marketing, focusing on creativity, implementation, and measurable results—qualities that align perfectly with our approach to every campaign. For a new agency on the rise, these nominations signify a major milestone, highlighting our strategic and creative approach to digital marketing. Being recognised in such a competitive space affirms that our methods are not only effective but also innovative and industry-leading.
créo Global
Super Early Bird Entry Deadline
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