Please see the following descriptions for more information on each category. For more information on how to enter and entry fees, please click here.
Always remember to tie your aims and objectives to your results, keep to the word count – the panel judges 50 plus entries each so they don’t want war and peace! Quote real figures where you can, judges love hard numbers that prove ROI. Include client quotes and testimonials, use infographics to easily and quickly explain your results. For more entry tips, download our Guide to Entering Awards PDF.
Every sector and industry are different. Not just in terms of competition but in the tactics and strategies required to stand out from the crowd and achieve your goals. In each of the sector-based categories we will be looking for the thinking and approach specific to the needs of that sector and the client’s goals. Whether that is a robust and well thought through technical implementation, an innovative use of data, or a creative use of content. We welcome entries for both paid and organic search into these categories as the measures of success are universal. Judges will be looking for campaigns that demonstrate excellent results which meet or exceed objectives using innovative or creative implementation.
BEST USE OF SEARCH – RETAIL / ECOMMERCE (PPC)Judges are looking for PPC that is improving ranking for brands and products – if you are ranking top and spending wisely to ensure others will spend wildly then you could take home this award.
BEST USE OF SEARCH – RETAIL / ECOMMERCE (SEO)Judges are looking for SEO that is improving ranking for brands and products – if you are making it easy to find; you are making it easy to buy and therefore increasing profits.
BEST USE OF SEARCH – FINANCE (SEO)The financial sector is littered with rules and regulations. This award recognises the difficulties the industry faces and celebrates enhanced visibility of websites through SEO
Best Use of Search - Finance (PPC)Be it in banking, financial services or insurance if PPC has increased visibility and driven traffic and engagement then you are adding value and we want to recognise and reward that.
BEST USE OF SEARCH – TRAVEL / LEISURE (SEO)The journey from conception to the delivery engagement is what makes you stand out from the crowd. Judges are looking for outstanding SEO that has succeeded despite the travel landscape.
Best Use of Search - Travel/Leisure (PPC)Judges are looking for PPC which has reached first class rankings and, despite the climate, has directed traffic to achieve engagement and sales.
BEST USE OF SEARCH – THIRD SECTOR / NOT FOR PROFITNon-for-profit need all the engagement and visibility possible to increase not only donations, but also volunteers, subscriptions and commitment to the cause. Judges are looking for campaigns that have tugged heart and purse strings.
BEST USE OF SEARCH – B2B (SEO)This award recognises and rewards the outstanding SEO being delivered in the B2B industry from high-quality content that matches user intent, to easy to find personalised search results and everything in between that increases engagement.
BEST USE OF SEARCH - B2B (PPC)Judges are looking at how you increased visibility to affect the engagement and bottom line whilst maintaining the relationships we know underpins the B2B industry.
BEST USE OF SEARCH – B2C (SEO)This award recognises and rewards the outstanding SEO being delivered in campaigns across the B2C industry where consumers are in control.
BEST USE OF SEARCH - B2C (PPC)Judges are looking at how you increased visibility to affect the engagement and bottom line from first contact to final purchase.
BEST USE OF SEARCH – REAL ESTATE & PROPERTYHome is where the heart is and finding your home is priceless. Judges want to recognise search that has increased viewings (page and property), overcome logistics and built business profits.
BEST USE OF SEARCH – HEALTHHealth is at the forefront of everyone’s mind and finding trustworthy information essential. If your search has reached out and created engagement and made an impression, then you deserve this award.
BEST USE OF SEARCH – AUTOMOTIVEDriving consumers to engage also involves steering them towards research, which they appear to be obsessed with, and colliding with terms like ‘best’ and ‘near me’. Judges will reward search that manoeuvres through analytics to achieve excellent results.
BEST USE OF SEARCH – FMCGFMCG related businesses have moved online and search has been key. If your hunger for excellence led to an outstanding use in the FMCG industry, then our judges want to know about it.
BEST USE OF SEARCH - FASHIONRecognition of a search campaign that has taken centre stage and enhanced the visibility of a website in the fashion sector.
BEST LOCAL CAMPAIGN (SEO)Judges for this award are looking to recognise a SEO campaign that is based on a specific geographical location. Localisation is important to all businesses but how can SEO capitalise on changing search landscapes and still drive tangible results?
BEST LOCAL CAMPAIGN (PPC)Delivering outstanding visibility is essential to a localised market, regardless of the size of business. Entries should show how PPC has achieved success in a changing PPC market to achieve success on a local scale.
BEST LOW BUDGET CAMPAIGN (SEO)Not everybody has six figures search budgets, nor are they always required to achieve a great return on investment. We want to hear about the small but magnificent. The campaigns that have achieved something special on a monthly budget of $3500 or less in fees.
BEST LOW BUDGET CAMPAIGN (PPC)Delivering outstanding visibility is essential to a localised market, regardless of the size of business. Entries should show how PPC has achieved success in a changing PPC market to achieve success on a local scale.
BEST INTEGRATED CAMPAIGNWe live in a converging world. No longer can the success of any marketing channel be measured in a silo without considering for the influence of others. Whether that is a joined up PPC and SEO campaign to maximise search impact, or some perfectly timed search activity to jump capitalise on reach of TV advertising. Tell us about how you have integrated your activity to good effect and for better results.
MOST INNOVATIVE CAMPAIGNRecognition of innovation within a search campaign which shows use of strategy or implementation that sets it apart from the competition.
BEST ARABIC SEO CAMPAIGNJudges are looking for an Arabic SEO campaign that has dominated the landscape through the use of content to achieve results.
BEST ARABIC PPC CAMPAIGNThe increased technological influence, the use of scripts and feeds, and ability to target individuals over keywords has transformed PPC as an advertising channel. Judges are looking for campaigns in Arabic that have made PPC work to achieve results.
BEST PPC CAMPAIGNPPC has evolved a lot from the days of extensive keyword lists and manual bid changes in a transparent auction. The increased technological influence, the use of scripts and feeds, and ability to target individuals over keywords has transformed PPC as an advertising channel. We are looking for the best of best, where businesses have made the most of the new innovations for maximum effect.
BEST SEO CAMPAIGNWhether you’ve achieved huge results with a piece of content or dominated the landscape with some technical wizardry. Show us why your campaign deserves the title of Best SEO Campaign.
BEST USE OF CONTENT MARKETING IN ARABICContent Marketing is relevant, consistent and educational; it creates brand loyalty by engaging the audience via what they care about. Judges are looking for Content Marketing in Arabic which creates trust, builds relationships and even increases the bottom line.
BEST USE OF CONTENT MARKETINGContent Marketing is relevant, consistent and educational; it creates brand loyalty by engaging the audience via what they care about. Judges are looking for Content Marketing created or appearing in the MENA region using English or other languages.
BEST USE OF PR IN A SEARCH CAMPAIGNCombining PR coverage with SEO results can bring great results. As the national reach of good PR coverage combined with the powerful links it can generate help to grow a websites authority with the search engines. But it isn’t easy. Show us how you have achieved it and what results it generated.
BEST USE OF SOCIAL MEDIAInnovative use of social media can drive impressive results in search. Judges will be looking for campaigns which have exploited social content or channels to deliver real and tangible results and exceptional engagement.
BEST USE OF DATA (SEO)Data and how it is managed plays a huge role in delivering effective SEO campaigns. Judges will be looking to reward innovative and creative approaches when managing and manipulating data to deliver impressive search results.
BEST USE OF DATA (PPC)Data and how it is managed plays a huge role in delivering effective search campaigns. Judges will be looking to reward innovative and creative approaches to managing and manipulating data to deliver impressive search results.
BEST INTEGRATED DIGITAL CAMPAIGNRecognition of a successful integrated digital campaign that demonstrates how at least two digital platforms work together to achieve results.
BEST INTEGRATED MEDIA CAMPAIGNRecognition of a successful integrated media campaign that demonstrates use of both online and traditional media, such a newspapers, magazine, social media, vlogs, blogs etc.
BEST PERFORMANCE CAMPAIGNRecognition of a successful campaign that demonstrate a sound lead generation strategy with proven results to deliver on pre-set objectives using search and social tools.
BEST VIRAL CAMPAIGNRecognition of a viral campaign that has generated awareness in record time with an emphasis on utilizing search/social platforms to create a buzz.
INNOVATION / SOFTWARE AWARDS
BEST SOFTWARE INNOVATIONTechnology + Innovation can be the key to driving awesome results at scale. But what technology is powering the cutting edge for agencies and clients this year?
BEST PPC MANAGEMENT SOFTWARE SUITEAs PPC software has moved from a focus on bid management to feeds, attribution and rich media, who is powering this innovation and who deserves to be awarded for their features introduced this year?
BEST SEO SOFTWARE SUITEWith Google giving little away to help you improve your natural search positions, 3rd party software can help you super charge your SEO and focus your efforts. We will be looking for the SEO software suite that has shown innovation and rapid development in the last 12 months.
BEST SEARCH SOFTWARE TOOLWhether it's PPC or SEO, we want to recognise a specific software tool that has been both essential and revolutionary within the search industry this year.
AGENCY / TEAM / CONSULTANT AWARDS
We want to celebrate all search-based agencies regardless of their size and shape. Every agency faces its own challenges, so tell us how you have overcome yours, the triumphs you had and why you should be considered for one of these prestigious awards. Categories are based on employee count and service offering. Judges will consider company growth and profitability, client wins and retention, the quality of work delivered, company culture and employee development and training.