Published by Sue Johns-Chapman
Published Date 18.02.2025 
Well, here we are again. Another year, another round of industry chaos, and somehow, we’re still standing – thriving, even. While the marketing world scrambles to make sense of the latest algorithm meltdowns and platform “enhancements” (read: more ways to make our lives difficult), we’ve been quietly getting on with it – growing, adapting, and, most importantly, delivering results that actually matter.
2025 Bigger Team, Bigger Office, Same Relentless Focus
We won Best Small Integrated Agency way back in 2022. It was a big achievement for our close-knit team. By the beginning of 2024, we had 22 people in the office. But here we are, a year later, with a full-scale operation with over 35 team members.
Turns out, when you do good work, more people want to work with you – shocking, right? Of course, all this growing meant our old office started to feel a little too… cosy. So, we did what any growing agency would do: we found a bigger, better space where our team can continue doing their thing without feeling like they’re packed in like a discount airline flight.
Clients That Actually Trust Us (And Get Results to Prove It)
Look, we could go on about ourselves all day, but the real reason we’re still here? Our clients. Brands like Bustanica (Emirates Group), Black & Decker, mimojo, and DIBS (Dubai International Boat Show) trust us to make their marketing work – and not just in a “fluffy reports and vanity metrics” kind of way.
DIBS, in particular, has been a case study in what happens when marketing is done right. Their campaigns have been consistently delivering results – so much so that we’ve taken home Best Integrated Campaign for them every single year. Either we’re doing something right, or we’ve mastered the art of bribing awards panels (kidding – mostly).
The TIDAL Approach: Less Fluff, More Results
What’s the secret? There isn’t one. Just consistency, strategic thinking, and an unwavering focus on what actually works. We’re not here to chase every shiny new trend or sell clients on the latest “game-changing” buzzword. We stick to the fundamentals, refine what works, and get on with the job.
Six years in, and we’re still here – not because we make the most noise, but because we do the work.
If you’re tired of guesswork, marketing fluff, and strategies that don’t actually deliver, you know where to find us. Check out the TIDAL Digital website – or don’t. Just don’t be surprised when your competitors do.
