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Navigating MENA’s Search Landscape: Trends & Challenges by Awards Judge, Jayesh Jain.
Published – 12.02.2025
The search industry in the MENA region continues to evolve, presenting exciting opportunities alongside unique challenges. As digital marketing matures across the region, agencies and brands are adopting more advanced strategies to stay ahead. This article explores: • Key search trends shaping the MENA market • Common challenges search marketers face The Evolving Search Landscape […]
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Reffine Named Finalist for “Best Use of Data (SEO)” at MENA Search Awards 2025
Strategic collaboration with JLR MENA and OMG delivers measurable business impact through data-driven SEO Reffine, the web technology partner for Jaguar Land Rover (JLR) MENA, has been named a finalist in the prestigious “Best Use of Data (SEO)” category at the MENA Search Awards 2025. The nomination recognizes the success of the strategic initiative Accelerating […]
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A Double Honor: INTREN & Lúnico Named Finalists for Two Categories at the MENA Search Awards 2025
The excitement at INTREN has officially doubled! We are incredibly proud and honored to announce that we have been shortlisted for two categories at the MENA Search Awards 2025 for our work with the premium restaurant, Lúnico. Our campaign, “Dining Meets Digital,” is a finalist in both: This dual recognition is a powerful testament to […]
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BusinessUp! From Zero Budget to Global Finalist: Our MINISO SEO Project is a Finalist at MENA Search Awards!
As the BusinessUp! team, we are thrilled and proud to be a finalist in the prestigious MENA Search Awards in the “Best Low Budget SEO Campaign” category. The zero-budget SEO project we executed for the global retail giant MINISO, built entirely on data, technology, and creativity, is a clear proof that great successes do not […]
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How Digital Rocket IO is Redefining AI-Powered Marketing Performance in the MENA Region
We’re incredibly proud to announce that Digital Rocket IO has been shortlisted for the prestigious MENA Search Awards 2025 in the category of “Best Use of AI in PPC.” This recognition is not just an honor for our team; it’s a powerful validation of our core belief: that the most extraordinary marketing results are achieved […]
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(NOT) Getting Tired Of Winning: The Sequel – Tidal Digital
Well, here we are again. Another year, another round of industry chaos, and somehow, we’re still standing – thriving, even. While the marketing world scrambles to make sense of the latest algorithm meltdowns and platform “enhancements” (read: more ways to make our lives difficult), we’ve been quietly getting on with it – growing, adapting, and, […]
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AI & SEO: Friend or Foe? Using AI in SEO: The Right Way, the Wrong Way & the Smarter Way (And no, I don’t just mean LLMs)
Author: Mariam Abu Bakr – 16 February, 2025 A decade in SEO means I’ve seen it all—every algorithm shake-up, every so-called ‘SEO game-changing’ tactic, every trend that came and went. So, when AI entered the chat, you bet I had thoughts. As the (unofficial) face of SEO in my circles, people keep looking at me […]
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Why You Should Enter the MENA Search Awards and Tips on Completing Your Entry
Author: Jayesh Jain, MENA Search Awards Judge. Having had the privilege of reviewing outstanding entries for the MENA Search Awards, I’ve seen firsthand the level of creativity, technical expertise, and innovation that search professionals bring to the table. At the same time, I’ve noticed that many agencies—especially smaller ones—hesitate to enter, often unsure if their […]
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Navigating MENA’s Search Landscape: Trends & Challenges by Awards Judge, Jayesh Jain.
The search industry in the MENA region continues to evolve, presenting exciting opportunities alongside unique challenges. As digital marketing matures across the region, agencies and brands are adopting more advanced strategies to stay ahead. This article explores: • Key search trends shaping the MENA market • Common challenges search marketers face The Evolving Search Landscape […]
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Unlock the power of ramadan shopping trends – 2025 insights for e-commerce success
Author: Zbigniew Nowicki, MENA Search Awards Judge Ramadan is not just a period of spiritual reflection – it is also a time of heightened consumer activity, increased spending, and strategic opportunities for businesses. As one of the biggest shopping seasons in key markets, Ramadan presents a prime moment for e-commerce brands to connect with consumers, […]
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