Published by Sue Johns-Chapman
Published Date 16.10.2025 The excitement at INTREN has officially doubled! We are incredibly proud and honored to announce that we have been shortlisted for two categories at the MENA Search Awards 2025 for our work with the premium restaurant, Lúnico.
Our campaign, “Dining Meets Digital,” is a finalist in both:
- Best Use of Search Travel / Leisure (PPC)
- Best Local Campaign (PPC)
This dual recognition is a powerful testament to our team’s ability to blend creative search tactics that have a high impact with a strategic vision that is laser focused. To be recognized among the region’s best for both the “what” and the “how” of our work is the highest compliment we could hope for.
About INTREN: Building Brands in the Digital Age
At INTREN, we are a digital marketing agency powered by a team of dedicated experts in Dubai, Budapest, and Berlin. Our mission is to partner with ambitious brands to navigate complex digital landscapes and deliver tangible growth. We believe in a holistic approach, blending creative storytelling with rigorous execution that is backed by data. From search and social to programmatic advertising, we craft integrated strategies that don’t just reach audiences; they build connections and drive action.
Spotlight on Our Nominated Work: How a Hyper Local Strategy Sold Out Lúnico
Our shortlisted campaign was born from a monumental challenge: launching Lúnico, a premium Mediterranean restaurant, in November 2024 into Dubai’s famously competitive dining market. Lúnico was starting from absolute zero: no brand recognition, no website authority, and no social media following.
The Strategy: Winning with Precision
We knew an approach covering the whole city would fail. Our solution was a strategy that was laser focused and hyper local, designed to bypass the noise and embed Lúnico within its immediate community. We treated the area around the restaurant as a “digital fortress,” mapping a tight radius around the venue to focus our efforts.
Our target audience was ‘The Local Connoisseur’: affluent residents and visitors of Dubai’s premier coastal communities like the Marina, JBR, and The Palm. This group is digitally native, relies on Google for discovery, and has extremely high intent, using searches like “best paella near me”.
The Execution: Creativity Meets Data
Our implementation was orchestrated across channels guided by precision:
- Capturing Local Intent with Google Ads: We dominated hyper local searches with ad copy focused on conversions, turning local search intent directly into reservations.
- Building Local Desire with Meta: Through tight geo fencing, we showcased stunning visuals to our target audience, creating local buzz and a sense of exclusivity.
- Innovative AR Experience: To translate the restaurant’s luxurious physical experience into a digital format, we launched an immersive display ad powered by AR. This allowed users to take a virtual tour of Lúnico before visiting, creating a memorable connection.
- Creativity Driven by Data: A pivotal A/B test revealed that visuals focused on dishes decisively outperformed lifestyle photos for conversions. We immediately pivoted our creative strategy, focusing the budget on what truly fueled reservations.
The Results: Surpassing Ambitious Goals
Our hyper local focus delivered results that surpassed every single target we had set for the launch. The campaign’s success was clear and immediate:
- Exceptional Business Impact: We dramatically exceeded our ambitious goal for online reservations, establishing a strong and immediate customer base for the new venue.
- Targeted Audience Growth: We attracted a high volume of new, geographically targeted users to the website, creating a core local audience from scratch and soaring past our initial target.
- Outstanding Efficiency: The campaign’s efficiency was remarkable. We kept our cost per click and cost per reservation well below the target benchmarks, proving the financial power of our hyper local model.
This digital success translated directly into results in the real world, leading to multiple sold out evenings and a fully booked New Year’s Eve, firmly cementing Lúnico as a local destination that is sought after.
What This Double Nomination Means to Us
Being shortlisted in two distinct categories is an incredible validation of our entire approach. It recognizes that our campaign was not only an example that is best in class for search marketing in the leisure industry but also a masterclass in local strategy and execution.
Dániel Váczi, UAE Managing Director at INTREN, shares: “This double nomination is a phenomenal achievement for our team and our client. A huge amount of credit goes to our PPC Team Lead, Adrienn Fonyo, who was the driving force behind this campaign’s success. Her vision and the team’s execution were flawless. The ‘Best Local Campaign’ nomination validates our strategic decision to focus with precision, while the ‘Best Use of Search – Travel / Leisure’ nomination is a testament to the creative and technical excellence they delivered. I couldn’t be prouder of what we’ve accomplished together.”
A Final Thank You
It is a true honor to be named a finalist alongside so many talented agencies. We are incredibly grateful to the MENA Search Awards judges for this recognition and to our client, Lúnico, for their trust in our team. Although we can’t be there in person, we’ll be eagerly awaiting the results. Congratulations to all the other finalists on their outstanding achievements!
