Published by Sue Johns-Chapman
Published Date 16.10.2025 
We’re incredibly proud to announce that Digital Rocket IO has been shortlisted for the prestigious MENA Search Awards 2025 in the category of “Best Use of AI in PPC.” This recognition is not just an honor for our team; it’s a powerful validation of our core belief: that the most extraordinary marketing results are achieved when expert human strategists are amplified by best-in-class AI technology.
The Digital Rocket IO Mission
Based in Dubai, Digital Rocket IO, is a tech-enabled marketing agency that brings together expert marketers and proprietary, best-in-class AI tools to achieve extraordinary results. Our technology doesn’t replace human creativity — it amplifies it, helping marketers reach performance levels that were once out of reach.
“After 14 years at Google, acting as the Industry Lead for the MENA region, I decided to launch the company to help brands solve for performance, optimization and efficiency in real time through advanced AI-Based Optimization Platform and in-depth Digital expertise.” — Tamer Alphonse, CEO
Tamer explains that marketers using Digital Rocket IO’s technology are already seeing 30× faster insight-to-decision time, a 12% lift in ROAS, and significantly less time spent on audits and analysis.
The Award-Nominated Project: e& Ramadan Campaign
Our nomination came from a collaboration with Initiative Media, one of the world’s leading media agencies. Together, we partnered with e& (formerly Etisalat) to take their Ramadan campaign to the next level.
The Challenge
Ramadan is one of the most competitive and costly periods for digital advertising. e& wanted to attract new customers for its Postpaid Plans during Ramadan. With a limited budget, the brand needed a strategy that could maximize reach, engagement, and conversions while minimizing costs.
The Solution
Digital Rocket IO deployed its AI-Based Optimization Platform to supercharge e&’s Performance Max campaign. The platform dynamically managed bids and budgets, refined audience targeting, and surfaced new keyword opportunities in real time.
By analyzing first-party data, historical trends, and live engagement signals, the system predicted what would drive the best results and adjusted automatically.
This level of automation enabled faster learning cycles, predictive audience expansion, and smarter bidding strategies that manual teams simply couldn’t match.
The Results
Within just a few weeks, the AI-driven campaign delivered outstanding improvement on the KPIs:
- 35% decrease in Cost per Page View (CPPV)
- 16× improvement in Cost per Acquisition (CPA)
These results not only exceeded e&’s expectations but also set a new benchmark for AI-driven performance marketing in the region.
[You can read the full case study here]
What the MENA Search Award Means to Us
Being shortlisted for “Best Use of AI in PPC” at the MENA Search Awards is a proud moment for our whole team.
“This recognition means a lot to our entire team and Partners,” says Tamer Alphonse. “It reflects our commitment to innovation, precision, and measurable results. It’s also a proud moment for the region, showcasing how MENA-based tech companies can lead globally in AI-driven marketing.”
For us, it’s motivation to keep pushing boundaries and finding new ways to help brands grow through smarter, data-driven marketing.
Looking Ahead
As we continue expanding across the MENA region, our mission stays the same — helping brands reach their full potential with the power of AI.
We’re working with global media agencies, enterprise brands, and fast-growing startups to redefine what performance marketing can achieve.
This nomination is just the beginning. We’ll keep evolving our platform, deepening our AI capabilities, and helping marketers achieve performance levels they once thought were out of reach.
