2025 Shortlist

Congratulations to our 2025 finalists


Best Use of Search – Retail / eCommerce (SEO)

Assembly MENA & Centrepoint

— From Rankings to Revenue: Record-Breaking E-commerce Growth

Chain Reaction

— Unlocking AI‑Driven Innovation in E‑Commerce

Home of Performance & Avantcha Tea

— Curated Blends, Brewing Growth, Revenue Amplified!

Home of Performance & Maison Morand

— From Source to SERP, Smarter with AI

PivotRoots DMCC & Crocs ME

Best Use of Search – Retail / eCommerce (PPC)

Assembly MENA & Centrepoint

— Shukran! Turning Loyalty Into Data-Driven Growth

Assembly MENA & Virgin Megastore

— Outsmarting Giants: How Smarter PPC Drove 104% Revenue Growth

Chain Reaction & ALDO

— Step Into Style: March Momentum Mastered

Chain Reaction & Tommy Hilfiger

— Conquering the Peak Season Power Play

Home of Performance & AVANTCHA

— Beyond the cup

PivotRoots DMCC & NYSAA

SEO Sherpa & Organic Foods & Café

— Results, delivered!

Team Red Dot & Tanishq

— Maximizing Visibility and Sale with Google Search Solutions

Best Use of Search – Finance (SEO)

Chain Reaction & DIFC

— Migrate to Dominate

Merkle MENA

— The Premium Experience

PivotRoots DMCC & Emirates NBD

SEO Sherpa & Equiti

— Turning Traffic into Traders

WPP Media MENA & VML & FAB

— Winning the SEO Race in UAE’s Competitive Banking Sector

Best Use of Search – Finance (PPC)

PivotRoots DMCC & WIO Bank

TIDAL Digital & mimojo

— Cashback to the Future

Best Use of Search – Travel/Leisure (SEO)

SEO Sherpa & Yas Parks

— Yas to Success!

Taglime & Soul of Saudi

— Launch Campaign

WPP Media MENA & Qiddiya

— From Vision to Visits

Best Use of Search – Travel/Leisure (PPC)

Incubeta MENA & Saudia

— Flying High on Performance

INTREN & Lúnico

— Dining Meets Digital: How We Sold Out Dubai Nights

Magna Global & Jumeirah

— Breaking Seasonality

TIDAL Digital & Dubai International Boat Show

— Deep Depths of Success

Best Use of Search – Third Sector / Not-for-Profit

Assembly MENA & Share The Meal

— 140% Visibility, 70% More Clicks: SEO That Drives Impact for Good

Chain Reaction & UNRWA

— Simplifying Search, Amplifying Hope

Best Use of Search – B2B (SEO)

Assembly MENA & DP World

— The Great Logistics SEO Turnaround

Chain Reaction & DIFC

— Migrate to Dominate

Cosmopole & Cloud Spaces

— From Clicks to Coworking

inMedia360 & Tepe Savunma

— Search Engine Leadership: 364% Traffic Growth and B2B Success

Merkle MENA

— Amplifying Dubai’s Brand Voice

Merkle MENA & Johnson Controls Arabia

— AI-Driven SEO for B2B Growth

NEXA & e& enterprise

— Dominating B2B Search Visibility Across MENA

SEO Sherpa & AIQU

— Dream results, landed!

Best Use of Search – B2B (PPC)

Chain Reaction & Zid

— Early Wins, Bold Results

NEXA & Arabian Radio Network

— ARN Business Club 2025

Best Use of Search – B2C (SEO)

Chain Reaction

— Powering Progress Together

Chain Reaction

— Unlocking AI‑Driven Innovation in E‑Commerce

Chain Reaction & Samsung Pakistan

— Unstoppable Success

Home of Performance & Avantcha Tea

— Curated Blends, Brewing Growth, Revenue Amplified!

Home of Performance & Effect Doctors London

— Optimized Wellness, Accelerating Growth, Impact Amplified!

Home of Performance & Maison Morand

— From Source to SERP, Smarter with AI

NEXA & Dubai Creek Resort by Park Hyatt

— The Visibility Blueprint

Online Marketing Gurus UAE & LY Lawyers

— From Courtroom Authority to Digital Dominance: LY Lawyers Take the Stand Online

SEO Sherpa & Estenarh

— Optimised for Wellbeing

SEO Sherpa & Vehicle Report

— Driven by Data

Best Use of Search – B2C (PPC)

Chain Reaction & Art Dubai

— Art Beyond Clicks

Chain Reaction & Tommy Hilfiger

— Conquering the Peak Season Power Play

Home of Performance & AVANTCHA TEA

— BEYOND THE CUP

Home of Performance & Warehouse Gym

Magna Global & Jumeirah

— Breaking Seasonality

Online Marketing Gurus UAE & TheArk Veterinary Clinic

— The Ark’s Pawprint at the Top of Search

SEO Sherpa & Organic Foods & Café

— Results, delivered!

Best Use of Search – Health

Home of Performance & Effect Doctors London

— Optimized Wellness, Accelerating Growth, Impact Amplified!

Incubeta & SKIN111

— Perfecting Digital Aesthetics

NEXA & Moorfields Eye Hospital

— The Revenue Revolution

PivotRoots DMCC & Kaya ME

SEO Sherpa & Estenarh

— Optimised for Wellbeing

Best Use of Search – Automotive

A2Z Media & Nissan Qatar

— Turning Search into Showroom Leads

Assembly MENA & BYD UAE

— The Underdog Changing Perceptions

Chain Reaction & Yelo

— Q1 Performance Surge

Hearts & Science & Jaguar Land Rover MENA

— From Click to Cart | Evergreen SEO via Controlled-URL Architecture

Home of Performance & THE ELITE CARS

— Automotive Excellence, Search-Driven!

Incubeta & Excellence Driving

— Steering Search Performance with Precision

inMedia360 & Otokoç 2. El

— Automotive SEO Transformation Campaign

TIDAL Digital & Rolls-Royce

— Commission Impossible (Until Now)

VML & Ford

— Driving change in how we define SEO

Best Use of Search – Real Estate & Property

Assembly MENA & Emaar Properties

— A Hybrid Organic Strategy for the Generative Search Era

Chain Reaction

— Where Dreams Come Home

Merkle MENA & Meraas

— Elevating Luxury Living Through Search

SEO Sherpa & Bloom

— Results in Bloom

Best Use of Search – FMCG

TIDAL Digital & MLS

— Hungry for success

Wayve Media Agency & Carrefour

— Turning SEM into a Customer Acquisition Growth Engine

Best Use of Search – Fashion

Chain Reaction

— Unlocking AI‑Driven Innovation in E‑Commerce

Chain Reaction & ALDO

— Step Into Style: March Momentum Mastered

Chain Reaction & Tommy Hilfiger

— Conquering the Peak Season Power Play

Incubeta & L’azurde

— SEO Meets 24-Karat Brilliance

PivotRoots DMCC & Crocs ME

Best Local Campaign (SEO)

C2 Comms & Taaleem

— Jumeira Baccalaureate school's SEO Campaign

Chain Reaction

— Unlocking AI‑Driven Innovation in E‑Commerce

Chain Reaction & Samsung Pakistan

— Unstoppable Success

Home of Performance & Effect Doctors London

— Optimized Wellness, Accelerating Growth, Impact Amplified!

SEO Tech Experts LL & Dr Fariba

— Local SEO Services

Best Local Campaign (PPC)

Chain Reaction & Maestro Pizza KSA

— Peak Provoked Craving: Maestro’s Tastiest PPC

Home of Performance & Papa Johns

— UAE Win a Million AED Campaign Execution

INTREN & Lúnico

— Dining Meets Digital: How a Hyper-Local Strategy Sold Out Lúnico Dubai

TIDAL Digital & Dubai International Boat Show

— Deep Depths of Success

Best Low Budget Campaign (SEO)

BusinessUp! & MINISO

— Low Budget SEO Campaign

C2 Comms & Taaleem

— Dubai British School Emirates Hills SEO Campaign

Chain Reaction & AYLA

— Shining Through the Shadows

Home of Performance & THE ELITE CARS

— Automotive Excellence, Search-Driven!

MDS & Incubeta

— Dialing Up Visibility for MDS Mobile

Best Low Budget Campaign (PPC)

A2Z Media & Nissan Qatar

— Turning Search into Showroom Leads

A2Z Media & Pearson PTE

— PPC Breakthrough in KSA

Acquisit & Clarins KSA

— Maximizing Returns with a Low-Budget PMax Strategy

Chain Reaction

Cloudstons & Mayfair Wrapping

— From Start up to Market Leader on a shoestring

Masar Labs & Proteinak

— Lean Budget & Maximum Gains

Prime Gourmet & Cosmopole

— Slicing Costs, Serving Profits

Best Integrated Campaign

Acquisit & Kerastase

— Launching Gloss Absolu with multi-platform campaigns and OOH activations

Assembly MENA & DP World

— How Intent-Driven Display Delivered B2B Leads for DP World

Home of Performance & Papa Johns

— Win a Million AED Campaign

MASH Global Agency & Doha Oasis

— Doha Oasis Relaunch

TIDAL Digital & Dubai International Boat Show

— Deep Depths of Success

Most Innovative Campaign

Assembly MENA & SeaRates

— An Innovative AI Approach to Global Search Growth

Chain Reaction

— Where Dreams Come Home

Chain Reaction

— Unlocking AI‑Driven Innovation in E‑Commerce

Chain Reaction & Aawsat

— AAA Topicality

Chain Reaction & Hia

— Winning Clicks through Arabic Cultural SEO

Chain Reaction & Zid

— Early Wins, Bold Results

Home of Performance & Papa Johns

— Win a Million AED Campaign

Best SEO Campaign

Chain Reaction

— Where Dreams Come Home

Chain Reaction

— Powering Progress Together

Chain Reaction

— Unlocking AI‑Driven Innovation in E‑Commerce

Chain Reaction & Samsung Pakistan

— Unstoppable Success

Chain Reaction & Sayidaty

— From Clicks to Culture: An AI-Powered SEO Renaissance

CRÉO Global & Meydan Free Zone

— Boarding Pass to Business – SEO Campaign

Home of Performance & Avantcha Tea

— Curated Blends, Brewing Growth, Revenue Amplified!

Home of Performance & Effect Doctors London

— Optimized Wellness, Accelerating Growth, Impact Amplified!

Home of Performance & Maison Morand

— From Source to SERP, Smarter with AI

Home of Performance & THE ELITE CARS

— Automotive Excellence, Search-Driven!

SEO Sherpa & Equiti

— Turning Traffic into Traders

SEO Sherpa & Vehicle Report

— Driven by Data

Best PPC Campaign

Assembly & Mumzworld & Unlocking Product

— Level Efficiency with Tiered PMax Segmentation

CRÉO Global & Meydan Free Zone

— From Intent to Incorporation – PPC Campaign

Home Of Performance & AVANTCHA TEA

— BEYOND THE CUP

Home of Performance & Papa Johns

— Win a Million AED Campaign

Home of Performance & Warehouse Gym

MLS & TIDAL Digital

— Hungry for Success

SEO Sherpa & Organic Foods & Café

— Results, delivered!

Best Arabic SEO Campaign

Assembly MENA & Nice One

— Doubling Visibility, Shaping the Future of Search

Chain Reaction

— Unlocking AI‑Driven Innovation in E‑Commerce

Chain Reaction & Aawsat

— AAA Topicality

Chain Reaction & Hia

— Winning Clicks through Arabic Cultural SEO

Chain Reaction & Sayidaty

— From Clicks to Culture: An AI-Powered SEO Renaissance

Home of Performance & Effect Doctors London

— Optimized Wellness, Accelerating Growth, Impact Amplified!

Incubeta & L’azurde

— Arabic SEO Forged in Gold

SEO Sherpa & Estenarh

— Optimised for Wellbeing

Best Arabic PPC Campaign

Chain Reaction & Maestro Pizza KSA

— Peak Provoked Craving: Maestro’s Tastiest PPC

Masar Labs & Bith.AI

— Summarize & Generate

Best Use of Arabic in Content Marketing

Acquisit & Clarins KSA

— Enhancing Pmax Performance Through Arabic Localization

Chain Reaction

— Unlocking AI‑Driven Innovation in E‑Commerce

Chain Reaction & Aawsat

— AAA Topicality

Chain Reaction & Hia

— Winning Clicks through Arabic Cultural SEO

Digital Editorial & Social Media Department at Dubai Media Incorporated

E-Promo & Fix Price

— Building Awareness for a New Brand Among UAE Expats Through Influencer Marketing

Best Use of Content Marketing (other languages)

Chain Reaction

— Powering Progress Together

SEO Sherpa & Yas Parks

— Yas to Success!

Best Use of PR in a Search Campaign

Cosmopole & Abu Dhabi University

— Authority by Design

SEO Sherpa & Bloom

— Results in Bloom

Best Use of Social Media in a Search Campaign

Assembly MENA & Jafza by DP World

— Building An International Pipeline - $2.3M In 5 Months

Chain Reaction & Tommy Hilfiger

— Conquering the Peak Season Power Play

Best Use of Data (SEO)

Chain Reaction & Aawsat

— AAA Topicality

Chain Reaction & DIFC

— Migrate to Dominate

Reffine & Jaguar Land Rover MENA

— Accelerating Website Performance with Data-Driven SEO Insights

Best Use of Data (PPC)

AnalyticaHouse & SuperStep

— Beyond the Bounds: Scaling Infinite Impact

Assembly MENA & Bloomingdales

— Profit-First AI: Reshaping PMax for Luxury Growth

CRÉO Global & Meydan Free Zone

— Pipeline Propulsion – Use of Data (PPC) Campaign

Best Use of AI in Search

Assembly MENA & Hertz UAE

— Empathy-Driven SEO, Fuelled by AI

Assembly MENA & Lacoste

— Pioneering AI Max in MENA Luxury Search

Chain Reaction

— Unlocking AI‑Driven Innovation in E‑Commerce

Chain Reaction & Aawsat

— AAA Topicality

Merkle MENA & Johnson Controls Arabia

— AI-Driven SEO for B2B Growth

SEO Sherpa & Vehicle Report

— Driven by AI

TIDAL Digital & Rolls-Royce

— Commission Impossible (Until Now)

Best Use of AI in PPC

There is no shortlist for the category, the winner will be announced at the award ceremony.

Best Use of AI in Content

Chain Reaction

— Unlocking AI‑Driven Innovation in E‑Commerce

Chain Reaction & Sayidaty

— From Clicks to Culture: An AI-Powered SEO Renaissance

SEO Sherpa & Evolve Brain Training

— Signals, Synapses & SEO

Best Software Innovation

Optmyzr Sidekick

— Your AI-Powered Partner For PPC Efficiency

SEO Sherpa

— Trifecta AI

Best PPC Management Software Suite

There is no shortlist for the category, the winner will be announced at the award ceremony.

Best Search Software Tool

There is no shortlist for the category, the winner will be announced at the award ceremony.

Best Start-Up Agency (Less than 2 years old)

CRÉO Global

Wayve Media Agency

Best Small SEO Agency

Home Of Performance

Markethinkers

Best Large SEO Agency

Chain Reaction

SEO Sherpa

Best Small PPC Agency

There is no shortlist for the category, the winner will be announced at the award ceremony.

Best Large PPC Agency

There is no shortlist for the category, the winner will be announced at the award ceremony.

Best Large Integrated Agency

Assembly

Chain Reaction

Home Of Performance

Our Event Sponsors & Partners

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Testimonials

"We would like to acknowledge the MENA Search Awards community, thank them for their support, and express that we are ecstatic to have become a part of this amazing family."
Kriko
"The encouragement of the MENA Search Awards to urge people and companies to share and reproduce sectoral information and to visualize our success has been one of our biggest sources of motivation in this process."
Kriko
"Being validated by the likes of MENA Search Awards and amongst such stiff well-accomplished competitors is something that’s made us incredibly proud, bonded our team further and has been exceptionally well received by our customers." Mickey Llew
"The MENA Search Awards stand out for their commitment to transparency, fairness, and timely communication. Participating in these awards was a valuable and enriching experience for us at Markethinkers Agency. The clear guidelines, prompt responses to queries, and the unbiased approach to awarding excellence set a high standard for industry awards It also helped us to increase our recognition in the region and find new prospects accordingly." Çağatay Yazıcı, Global SEO Director
Markethinkers
"The APAC Search Awards are not only about recognition for great work but also about pushing ourselves to constantly improve and deliver outstanding results for our clients. By highlighting those who are doing extraordinary things in the digital space, these awards lift up the entire industry." Emily Bencsics, Marketing & Digital Specialist
MEGANTIC
As we look to the future, our mission remains steadfast: to empower brands through innovative digital marketing solutions that deliver real results. The recognition at the MENA Search Awards 2024 fuels our determination to continue redefining what’s possible in the world of performance marketing.
Home of Performance
The MENA Search Awards celebrate excellence in search marketing, focusing on creativity, implementation, and measurable results—qualities that align perfectly with our approach to every campaign. For a new agency on the rise, these nominations signify a major milestone, highlighting our strategic and creative approach to digital marketing. Being recognised in such a competitive space affirms that our methods are not only effective but also innovative and industry-leading.
créo Global
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