Published by Sue Johns-Chapman
Published Date 29.10.2025 
Strategic collaboration with JLR MENA and OMG delivers measurable business impact through data-driven SEO
Reffine, the web technology partner for Jaguar Land Rover (JLR) MENA, has been named a finalist in the prestigious “Best Use of Data (SEO)” category at the MENA Search Awards 2025. The nomination recognizes the success of the strategic initiative Accelerating Website Performance with Data-Driven SEO, a joint effort between JLR MENA, Reffine, and OMG.
This project showcases how data, when harnessed effectively, can drive transformative business decisions. By aligning JLR MENA’s data-driven culture with Reffine’s proprietary Insights tool and OMG’s SEO expertise, the collaboration turned technical metrics into strategic advantage – delivering tangible results across the region.
Bridging Data and Strategy
Reffine’s mission is to empower global enterprises by translating complex web performance data into actionable business strategies. Its Insights tool was developed in response to a clear demand from the leading automotive manufacturer: to optimize digital experiences at the market level using real-time performance data.
The Challenge
In the competitive luxury automotive landscape of the Middle East and North Africa, website speed and reliability are critical to both user experience and SEO rankings. A comprehensive audit using Reffine’s Insights tool revealed a significant opportunity to improve JLR MENA’s digital performance across regional markets.
The Solution
Reffine recommended a full reengineering of the server infrastructure, including:
- Migration to a customized hosting architecture tailored to MENA’s regional and market-specific needs
- Reduction of latency and improvement of site reliability across key territories
This solution was designed and implemented by Reffine, with strategic SEO input from OMG.
The Results
The impact was immediate and substantial:
- Performance boost: Largest Contentful Paint (LCP) improved by up to 1.4 seconds in key MENA markets
- SEO ranking surge: In Saudi Arabia, Land Rover’s site jumped from 6th to 3rd among luxury competitors
- Business growth: Organic search improvements led to a +17.41% increase in enquiry form submissions
June 2025 – after migration
June 2025 – JLR websites performance in Saudi Arabia, positions after migration
This initiative proves that when infrastructure and SEO are aligned through data, they become a powerful engine for business growth.
About Reffine
Reffine develops innovative software and digital performance solutions that connect website metrics to business outcomes. Its proprietary tools help global brands turn technical insights into strategic decisions – bridging the gap between data and growth.
