Month: February 2025
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(NOT) Getting Tired Of Winning: The Sequel – Tidal Digital
Well, here we are again. Another year, another round of industry chaos, and somehow, we’re still standing – thriving, even. While the marketing world scrambles to make sense of the latest algorithm meltdowns and platform “enhancements” (read: more ways to make our lives difficult), we’ve been quietly getting on with it – growing, adapting, and, […]
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AI & SEO: Friend or Foe? Using AI in SEO: The Right Way, the Wrong Way & the Smarter Way (And no, I don’t just mean LLMs)
Author: Mariam Abu Bakr – 16 February, 2025 A decade in SEO means I’ve seen it all—every algorithm shake-up, every so-called ‘SEO game-changing’ tactic, every trend that came and went. So, when AI entered the chat, you bet I had thoughts. As the (unofficial) face of SEO in my circles, people keep looking at me […]
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Why You Should Enter the MENA Search Awards and Tips on Completing Your Entry
Author: Jayesh Jain, MENA Search Awards Judge. Having had the privilege of reviewing outstanding entries for the MENA Search Awards, I’ve seen firsthand the level of creativity, technical expertise, and innovation that search professionals bring to the table. At the same time, I’ve noticed that many agencies—especially smaller ones—hesitate to enter, often unsure if their […]
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Navigating MENA’s Search Landscape: Trends & Challenges by Awards Judge, Jayesh Jain.
The search industry in the MENA region continues to evolve, presenting exciting opportunities alongside unique challenges. As digital marketing matures across the region, agencies and brands are adopting more advanced strategies to stay ahead. This article explores: • Key search trends shaping the MENA market • Common challenges search marketers face The Evolving Search Landscape […]
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Unlock the power of ramadan shopping trends – 2025 insights for e-commerce success
Author: Zbigniew Nowicki, MENA Search Awards Judge Ramadan is not just a period of spiritual reflection – it is also a time of heightened consumer activity, increased spending, and strategic opportunities for businesses. As one of the biggest shopping seasons in key markets, Ramadan presents a prime moment for e-commerce brands to connect with consumers, […]
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