créo Global scores dual nominations as first-time entrant in MENA Search Awards

We at créo Global are beyond thrilled to be shortlisted for the prestigious MENA Search Awards in two key categories. These nominations in the Best Use of Search B2C category for our Power Up PPC Campaign with Meydan Free Zone, and the Best Use of Data (PPC) category for our Supercharged SPC campaign with SPC Free Zone réaffirms our expertise and commitment to delivering cutting-edge results.

As we continue to réthink and réset standards in digital marketing, this recognition underscores our dedication to campaigns that consistently achieve and exceed our clients’ goals. We’re honoured to have this opportunity to ré-evaluate our journey, and be celebrated on such an influential platform.

Who We Are: Your Growth Partners

At créo Global, we believe in the transformative potential of innovative, data-driven digital campaigns. Our team specialises in ré-engineering strategies that combine creative ingenuity with robust data insights, always focused on delivering tangible results. As one of the UAE’s leading growth partners in strategic marketing, we excel in shaping business models across B2G, B2G2C, B2B and B2C landscapes. Our goal is to not only deliver services but to enable our clients to fully understand their market réality, optimise their data, and drive meaningful growth.

créo Global’s Award-Nominated Work

Our maiden journey as a new agency into the MENA Search Awards shortlist was made possible by our team of 40+ experts with diverse marketing, advertising, and communications experience. We are excited to be shortlisted for both of the categories that we entered:

1. Best Use of Search B2C (PPC): With the Power Up PPC Campaign for Meydan Free Zone, we helped establish Meydan Free Zone as the top choice for regional and global investors, and entrepreneurs, increased revenue by selling business licenses and Meydan Free Zone concierge services, and increased footfalls. We achieved this through a customised strategy where we segmented our target audience using extensive market research and insights, and implemented A/B testing to refine ad creatives, call-to-action buttons, and tested multiple versions of landing pages with key conversion rate drivers from MQLs (Leads) to SQLs (Opportunities). The result was an increased conversion rate of MQL to Closed Sales Conversion from 2.5% in 2022 to 5% in 2023, and a 3X increase in sales revenue.

• Best Use of Data (PPC):  With the Supercharged SPC Campaign for SPC Free Zone, we  helped SPC Free Zone overcome the lack of a data-driven framework for PPC through a Consumer Data Platform (CDP), which allowed us to better understand, engage, retain our target audience, and convert them into MQLs through effective data-led Google Ads. Instead of optimising on leads, we focused on optimising on multiple funnel events, exceeding MoM Opportunities (SQL) by 13% increase, and reducing the Cost per SQL by 38%.

What It Means To Be Shortlisted

The MENA Search Awards celebrate excellence in search marketing, focusing on creativity, implementation, and measurable results—qualities that align perfectly with our approach to every campaign. For a new agency on the rise, these nominations signify a major milestone, highlighting our strategic and creative approach to digital marketing. Being recognised in such a competitive space affirms that our methods are not only effective but also innovative and industry-leading.

We appreciate and thank our team, partners, and clients for their trust and support, and we look forward to celebrating more milestones together. 

What’s Next For créo Global

Building on the success of our work with Meydan Free Zone and SPC Free Zone, we are more motivated than ever to set new benchmarks for our clients by:

•               Continuing to combine strategy, data and innovative thinking, resulting in impact.

•               Driving greater value through effective marketing solutions.

•               Adopting emerging technologies in our SEO, Performance Marketing and Creative campaigns.

•               Exploring opportunities across new markets.

Connect With Us

Follow our journey on our Instagram and LinkedIn channels.

Visit our website at creoglobal.co.

Join us as we continue to turn bold visions into lasting realities.