2026 Shortlist

Congratulations to our 2026 finalists

FINALIST ASSETS

Best Use of Search - Retail / eCommerce (SEO)

Assembly MENA & Centrepoint

— Search Everywhere: A Winning Strategy for Retail Growth

Digital House & Toyzz Shop

— Impressive Change After Migration

SEO Sherpa & Organic Foods & Cafe

— Rooted Growth!

Best Use of Search - Retail / eCommerce (PPC)

The judges have decided not to release a shortlist for this category, the winner will be announced on 11 November.

Best Use of Search - Finance (SEO)

Assembly MENA & Mashreq UAE

— Beyond Rankings: SEO as an Acquisition Engine

Home Of Performance & Paymentology

— Defining a Market of Its Own

SEO Sherpa & MEDGULF

— Covered for Success

WPP Media MENA & VML & FAB

— Turning AI Search into an Organic Acquisition Channel

Zeo & Odeabank

— Turning Precious-Metals Demand into Organic Growth

Best Use of Search - Travel/Leisure (SEO)

Assembly MENA & Emaar Hospitality

— In Uncertain Times, SEO Wins

Chain Reaction

— Making Egypt's Red Sea Destination Discoverable

SEO Sherpa & Doha Quest

— Quest for Visibility

SEO Sherpa & LPM

— Navigating Market Uncertainty to Drive Global Organic Growth

Best Use of Search - Travel/Leisure (PPC)

Crowd & Premier Inn Middle East

— Bookings Direct

Digital House & The Land of Legends

— Data-Led Multilingual Search Growth

Best Use of Search - Third Sector / Not-for-Profit

Chain Reaction & UNRWA

— The Power of Zakat

Rogerwilco & Stellenbosch Business School

— Turning SEO into GEO

Best Use of Search - B2B (SEO)

CREO Global & Shams FZ

— Reaching Business Buyers Before They Build a Shortlist

Home Of Performance & Masdar City Free Zone

— Making Search a Growth Channel

WPP Media MENA & ALAT

— Powering B2B Discovery in the AI Search Era

Zeo & Logo Software

— Three Domains, One Buying Cycle

Best Use of Search - B2B (PPC)

Assembly MENA & DP World

— When Global Trade Became Harder to Predict, DP World Became Easier to Find

Chain Reaction & Dubai International Financial Centre (DIFC)

— Scaling B2B Demand for the Innovation Licence

NEXA & Arabian Radio Network

— From Reach to Revenue Conversations

Best Use of Search - B2C (SEO)

Assembly MENA & Reel Cinemas

— Rebuilding the Cinema Experience Without Losing Organic Growth

C2 Comms & XPENG UAE (Gulf Star Motors, Ali & Sons Holding)

— Building a Search Presence From Zero

Chain Reaction

— Making a Global Marketplace Searchable in Arabic

SEO Sherpa & Hazar Fashion

— Tailored for Growth

SEO Sherpa & MEDGULF

— Covered for Success

SEO Sherpa & Organic Foods & Cafe

— Rooted Growth!

TIDAL Digital & Chaps & Co

— Cut Above The Search Bar

Zeo & Albaraka Turk

— Winning Consumer Finance on Its Own Terms

Best Use of Search - B2C (PPC)

The judges have decided not to release a shortlist for this category, the winner will be announced on 11 November.

Best Use of Search - Health

NEXA & Moorfields UAE

— Beyond Branded Search

SEO Sherpa & Estenarh

— Organic Search Growth for Estenarh

Best Use of Search - Automotive

Assembly MENA, BYD UAE

— Turning Fuel Anxiety into EV Demand

C2 Comms & Al Nabooda Automobiles

— Foundations Before Automation

Home of Performance & The Elite Cars

— Engineering Quality at Scale

PHD & Al Futtaim BYD UAE

— Creating Demand, Not Just Capturing It

TIDAL Digital & Rolls-Royce

— Commission Impossible (Until Now)

Best Use of Search - Real Estate & Property

Assembly MENA & Emaar Properties

— Rebuilding Search in an Uncertain Property Market

Crowd & Source of Fate

— Miraggio Residences

Digital House & Mesa

— Mesa Yenikent Search Growth Campaign

Best Use of Search - Fashion

Digital House & Levi's

— Organic Growth Across Denim and Beyond

SEO Sherpa & Hazar Fashion

— Tailored for Growth

Best Local Campaign (SEO)

C2 Comms & Raha International School, Khalifa City Campus

— Local SEO Growth Campaign

CREO Global & SHAMS FZ

— Owning the Search That Defines Business Setup in Sharjah

Best Local Campaign (PPC)

Assembly MENA & Abyan Capital

— The Eid Wheel That Turned Investing a Game

Home Of Performance & PAPA JOHNS

— Papa Pairings: Toy Story 5

IMDAN & anb Arab National Bank

— “Greshat” “ قريشات

IMDN Group & anb Arab National Bank

— anb 46th Anniversary Campaign

Lead Ember & Just Wills

— Where There's a Will, There's a Way

Lead Ember & Parking Lot Geniuses

— Rags to Riches

Best Low Budget Campaign (SEO)

C2 Comms & Dubai Schools Al Khawaneej

— Low Budget SEO Discovery Campaign

Chain Reaction & Amaken

— Rebuilding Search Visibility from the Ground Up

CREO Global & Dubai South Business Hub FZ

— 7x Licence Sales From a Standing Start, Under USD 25,000

Digital House & Profilo

— A Story of Organic Growth in Home Appliances

SEO Sherpa & Organic Foods & Cafe

— Rooted Growth!

Best Low Budget Campaign (PPC)

Chain Reaction & Clarks

— From Modest Spend to Major Growth

Digital House & Vetrina

— Pure Brand

Lead Ember & Just Wills

— Where There's a Will, There's a Way

Lead Ember & Parking Lot Geniuses

— Rags to Riches

Best Integrated Campaign

Assembly MENA & Centrepoint Online

— Next Station Centrepoint: Turning Creator Content Into Search Performance

Assembly MENA & DP World

— Connecting Intent to Impact: Retail ABM

C2 Comms & XPENG UAE

— One Search System: Organic and Paid, Working the Same Journey

Chain Reaction & Go Sport

— From Data to Podium

CREO Global & Meydan FZ

— From Search to Setup, One Connected Founder-Acquisition Engine

CREO Global & Shams, Sharjah Media City FZ

— A win-win for all

NEXA & Marjan

— From Awareness to Autonomous Revenue

NEXA, MAZ NEXA & Shell KSA

— Six Engines, One Helix

Most Innovative Campaign

Assembly MENA & MDLBEAST

— Soundstorm 2025: The Wave Framework

Chain Reaction & Asharq Al-Awsat

— News Pulse: From Search Signals to Newsroom Decisions

Digital House & Troy Apple Premium Partner

— Exchange Campaign: Traffic & Authority Conversion

IMDAN Advertising Agency Ltd.

— "Greshat"

TIDAL & Chaps & Co

— A Cut Above the Search Bar

Best SEO Campaign

Chain Reaction

— Scaling Arabic Discovery Without Scaling Technical Debt

CREO GLOBAL & MEYDAN FZ

— SHOCKPROOF SEARCH

CREO Global & Shams FZ

— From Brand-Name Website to Category Contender

D-Option & Penti

SEO Sherpa & Estenarh

— Organic Search Growth for Estenarh

SEO Sherpa & MEDGULF

— Covered for Success

Best PPC Campaign

CREO Global & Meydan FZ

— Tripling Paid ROAS on 71 Percent Less Spend

Croud & Ooredoo Qatar

— The LTV Powerhouse

Home of Performance & 6thStreet

— Flash November 2025: Growth Acceleration Campaign

Home of Performance & Masdar City Free Zone

— From Fragmented Tracking to Sales-Driven Growth

Home of Performance & Papa Johns

— Papa Pairings: Toy Story 5

Best Arabic SEO Campaign

The judges have decided not to release a shortlist for this category, the winner will be announced on 11 November.

Best Arabic PPC Campaign

Assembly MENA & Abyan Capital

— #ياتصيب_ياتصيب: The Phrase That Made Eid Perform

Chain Reaction & Maestro Pizza

— Serving Up a Recipe for Growth

Best Use of Arabic in Content Marketing

The judges have decided not to release a shortlist for this category, the winner will be announced on 11 November.

Best Use of Content Marketing (other languages)

The judges have decided not to release a shortlist for this category, the winner will be announced on 11 November.

Best Use of PR in a Search Campaign

SEO Sherpa & Property Finder

— Owned Data, Earned Authority

WPP Media & Qiddiya

— From Headlines to Search Visibility

Best Use of Social Media in a Search Campaign

The judges have decided not to release a shortlist for this category, the winner will be announced on 11 November.

Best Use of Data (SEO)

Chain Reaction & Independent Arabia

— Turning Search Data into Editorial Decisions

CREO Global & Shams FZ

— The Analysis That Found the Client Competing Against Itself

WPP Media & PIF

— Data-Led SEO & AI Visibility

Best Use of Data (PPC)

CREO Global & Meydan FZ

— The Postback Fault That Was Overcounting Sales 4x

CREO Global & Shams, Sharjah Media City FZ

— The Lead Funnel That Was Rewarding Volume Over Sales

Croud & Ooredoo Kuwait

— How Unified Data Signals Doubled Conversions and Cut CPA by 35%

Lead Ember & Parking Lot Geniuses

— Rags to Riches

Best Use of AI in Search

CREO Global & Dubai South Business Hub FZ

— An AI-Assisted Search Engine That Sells Licences

Hype & Rossmann

— Turning AI Search Visibility into Measurable Revenue

Rogerwilco & Stellenbosch Business School

— Turning SEO into GEO

TIDAL Digital & Chaps & Co

— Cutting Through the AI Noise

Zeo Agency & Pegasus

— AI in the Jump Seat

Best Use of AI in PPC

Assembly MENA & STYLI

— Teaching the Feed the Language of the Shopper With Quantacus AI

C2 Comms & Ali & Sons Holding LLC (XPENG GSM-UAE)

— Building Search Demand From Zero

Croud & Ooredoo Qatar

— AI Croudie: A Human's Best Friend

Home Of Performance & Effect Doctors London

— Andromeda: Turning AI Creative Scale into Commercial Efficiency

TIDAL Digital & Rolls-Royce

— AI On Cruise Control

NEW: Best African SEO Campaign

Chain Reaction & Samsung Egypt

— An Egypt-Built Search and AEO Commerce System

Rogerwilco & Stellenbosch Business School

— Turning SEO into GEO

NEW: Best African PPC Campaign

The judges have decided not to release a shortlist for this category, the winner will be announced on 11 November.

Best Software Innovation

NEXA AI Lab & Rove Hotels

— Convo AI: The WhatsApp Concierge That Generates Revenue While You Sleep

Optmyzr Sidekick

— Your Flexible, Always Available AI Assistant

TrueClicks

— Claude Code for Google Ads

Best PPC Management Software Suite

BidsCube

— Enterprise White-Label DSP Platform

Optmyzr

— Powered by AI, Controlled by Humans

TrueClicks

— PPC Management & AI Assistant Platform

Best Search Software Tool

Lead Ember

— WAct (WAConversionTracking)

TrueClicks

— PPC Management & AI Assistant Platform

Best Use of AI Search Software Solution

Assembly MENA

— Search Intelligence: The Search & AI Share of Voice Platform

Crowd

— SightGEO

Optmyzr

— Powered by AI, Controlled by Humans

TrueClicks

— Claude Code for Google Ads

Emerging Talent Award

Aayush Hariharan

— WebbyHarry

Ahmet Yilmaz

— SEO Sherpa

Kareem AlKhatib

— Assembly MENA

Sungur Kerem Gezergun

— Hepsiburada

Best LLM Adoption & Integration By An Agency/In-House Team

Croud

Hype

— GEO & SEO Team

NEXA

SEO Sherpa & AI-Operating System

TIDAL Digital

Zeo

Best Start-Up Agency (Less than 2 years old)

The judges have decided not to release a shortlist for this category, the winner will be announced on 11 November.

Best Large SEO Agency

SEO Sherpa

Zeo

— Winning Market Share in a Zero-Sum Furniture Market

Best Large PPC Agency

Digital House

HOME OF PERFORMANCE

Best Small Integrated Agency

The judges have decided not to release a shortlist for this category, the winner will be announced on 11 November.

Best Large Integrated Agency

Assembly MENA

Chain Reaction

Our Event Sponsors & Partners

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Testimonials

"We would like to acknowledge the MENA Search Awards community, thank them for their support, and express that we are ecstatic to have become a part of this amazing family."
Kriko

"The encouragement of the MENA Search Awards to urge people and companies to share and reproduce sectoral information and to visualize our success has been one of our biggest sources of motivation in this process."
Kriko

"Being validated by the likes of MENA Search Awards and amongst such stiff well-accomplished competitors is something that’s made us incredibly proud, bonded our team further and has been exceptionally well received by our customers." Mickey Llew

"The MENA Search Awards stand out for their commitment to transparency, fairness, and timely communication. Participating in these awards was a valuable and enriching experience for us at Markethinkers Agency. The clear guidelines, prompt responses to queries, and the unbiased approach to awarding excellence set a high standard for industry awards It also helped us to increase our recognition in the region and find new prospects accordingly." Çağatay Yazıcı, Global SEO Director
Markethinkers

"As we look to the future, our mission remains steadfast: to empower brands through innovative digital marketing solutions that deliver real results. The recognition at the MENA Search Awards fuels our determination to continue redefining what’s possible in the world of performance marketing."
Home of Performance

"The MENA Search Awards celebrate excellence in search marketing, focusing on creativity, implementation, and measurable results—qualities that align perfectly with our approach to every campaign. For a new agency on the rise, these nominations signify a major milestone, highlighting our strategic and creative approach to digital marketing. Being recognised in such a competitive space affirms that our methods are not only effective but also innovative and industry-leading."
créo Global

Winner Announcement

Days 54

Hours 21

Mins 45

Seconds 43