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AI & SEO: Friend or Foe? Using AI in SEO: The Right Way, the Wrong Way & the Smarter Way (And no, I don't just mean LLMs)
Published – 17.02.2025
Author: Mariam Abu Bakr – 16 February, 2025 A decade in SEO means I’ve seen it all—every algorithm shake-up, every so-called ‘SEO game-changing’ tactic, every trend that came and went. So, when AI entered the chat, you bet I had thoughts. As the (unofficial) face of SEO in my circles, people keep looking at me […]
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AI & SEO: Friend or Foe? Using AI in SEO: The Right Way, the Wrong Way & the Smarter Way (And no, I don’t just mean LLMs)
Author: Mariam Abu Bakr – 16 February, 2025 A decade in SEO means I’ve seen it all—every algorithm shake-up, every so-called ‘SEO game-changing’ tactic, every trend that came and went. So, when AI entered the chat, you bet I had thoughts. As the (unofficial) face of SEO in my circles, people keep looking at me […]
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Why You Should Enter the MENA Search Awards and Tips on Completing Your Entry
Author: Jayesh Jain, MENA Search Awards Judge. Having had the privilege of reviewing outstanding entries for the MENA Search Awards, I’ve seen firsthand the level of creativity, technical expertise, and innovation that search professionals bring to the table. At the same time, I’ve noticed that many agencies—especially smaller ones—hesitate to enter, often unsure if their […]
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Navigating MENA’s Search Landscape: Trends & Challenges by Awards Judge, Jayesh Jain.
The search industry in the MENA region continues to evolve, presenting exciting opportunities alongside unique challenges. As digital marketing matures across the region, agencies and brands are adopting more advanced strategies to stay ahead. This article explores: • Key search trends shaping the MENA market • Common challenges search marketers face The Evolving Search Landscape […]
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(NOT) Getting Tired Of Winning: The Sequel – Tidal Digital
Well, here we are again. Another year, another round of industry chaos, and somehow, we’re still standing – thriving, even. While the marketing world scrambles to make sense of the latest algorithm meltdowns and platform “enhancements” (read: more ways to make our lives difficult), we’ve been quietly getting on with it – growing, adapting, and, […]
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Unlock the power of ramadan shopping trends – 2025 insights for e-commerce success
Author: Zbigniew Nowicki, MENA Search Awards Judge Ramadan is not just a period of spiritual reflection – it is also a time of heightened consumer activity, increased spending, and strategic opportunities for businesses. As one of the biggest shopping seasons in key markets, Ramadan presents a prime moment for e-commerce brands to connect with consumers, […]
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Home of Performance Triumphs at MENA Search Awards 2024 with Two Prestigious Awards
Home of Performance (HOP) continues to solidify its status as a leader in digital marketing by achieving exceptional victories at the MENA Search Awards 2024. This year, we proudly brought home two prestigious accolades: Best Large PPC Agency and Best PPC Campaign for the groundbreaking campaign, “Chats to Consultation: Transforming Care,” developed in partnership with […]
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Wisoft Solutions: A New Milestone in Digital Marketing Excellence
At Wisoft Solutions, we don’t just run campaigns; we make meaningful connections that drive real-world impact. Being shortlisted for the prestigious MENA Search Awards feels like the ultimate recognition of our commitment, teamwork, and unwavering dedication to our clients and the digital marketing industry. This nomination isn’t just an accolade – it’s a moment to […]
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créo Global scores dual nominations as first-time entrant in MENA Search Awards
We at créo Global are beyond thrilled to be shortlisted for the prestigious MENA Search Awards in two key categories. These nominations in the Best Use of Search B2C category for our Power Up PPC Campaign with Meydan Free Zone, and the Best Use of Data (PPC) category for our Supercharged SPC campaign with SPC […]
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