Red Dot Celebrating their Retail/eCommerce PPC award nomination

Team Red Dot celebrate their campaign with Tanishq which earned them their MENA Search Awards nomination.

We’re thrilled to share that Team Red Dot has been shortlisted for the prestigious MENA Search Awards 2025 in the category of “Best Use of Search – Retail / eCommerce (PPC).” This recognition is a true honor for our team and a strong testament to the values that drive us.

Based in the heart of Dubai, Team Red Dot is an independent, full-funnel marketing agency connecting the dots between brands and consumers across the GCC. With over 15 years’ regional experience, we help our clients make every touchpoint work smarter – turning their ambition into results. From clicks to bricks to billboards, we go beyond channels and platforms to design outcomes that connect people and brands in ways that matter.

The Campaign: Tanishq – Maximizing Visibility and Sales with Google Search Solutions

The Middle East luxury jewelry market is fiercely competitive, and purchasing real gold jewelry online has been perceived as unconventional and continues to be viewed that way.
But Tanishq aimed to change that. The transformation this campaign offered, under tightly controlled resources in one of the most competitive retail categories, was path-breaking to say the least. With a modest daily media budget on search campaign of AED 1,000–1,200. We were driving over 26,000+ clicks per month but struggled with conversions, despite strong brand equity and proven product market fit.

The Challenge

Tanishq’s core challenge was convincing high-value South Asian customers to shift their buying behavior from traditional in-store gold purchases to transacting online. This campaign cracked that behavioral barrier through precision targeting, smart bidding strategies, and laser-focused goal optimization. We scaled monthly transactions and achieved consistently positive ROAS, turning an underperforming e-commerce channel into a scalable profit center.

The Solution

Strategic Restructuring: We began by streamlining the entire campaign architecture. This involved a significant reduction in keyword volume, eliminating broad and irrelevant terms, and focusing exclusively on tightly themed, high-intent keyword groups.

Refined Conversion Tracking: One of the initial challenges was fragmented conversion tracking across three different data sources. We prioritized aligning these into a unified tracking framework, ensuring consistency in goal setting, optimization, and reporting.

Data-Driven Optimizations: This phase involved cost-efficiency; identifying and cutting underperforming segments and applying negative keywords to reduce waste.

The Results

A monthly revenue growth to an overall 19x increase from 2024 to 2025, with Average Order Value jumping from AED 600 to AED 1,800.
Conversion Rates (CVR) increased from 0.08% to 0.40%, generating monthly revenue growth of 19x and ROAS soaring from 0.1 to 4.5 during the campaign.

What the MENA Search Award Means to Us

Being shortlisted for the MENA Search Award is a proud milestone for Team Red Dot and is a testament to our data-driven creativity, precise execution, and deep expertise of the MENA digital landscape. It highlights the passion behind every campaign we design and our commitment to driving search marketing innovation across the region. More than recognition, it affirms our belief that outstanding results stem from collaboration and consistent innovation.

“Our approach to search has always gone beyond keywords and clicks. It’s about decoding audience behavior, aligning it with business ambition, and driving outcomes that truly move the needle. Search, for us is a strategic lever that connects intent with experience. Our long-standing partnership with Tanishq exemplifies this philosophy. This campaign proves that when creativity meets precision, even modest budgets can deliver extraordinary scale. Being recognized by the MENA Search Awards is a proud moment that validates our commitment to meaningful, outcome-driven work.”
– Raksha Khimji, Managing Director, Team Red Dot

The Road Ahead

Every touchpoint, one agency. At Team Red Dot, our vision for the future is to redefine the boundaries of digital marketing in the MENA region and beyond. We aim to continue leading innovation, harnessing the power of data, creativity, and technology to deliver smarter, more impactful campaigns that drive real business growth.