Published by isobel.regan@dontpanicprojects.com
Published Date 11.12.2023 
Breaking into the world of marketing is not always the easiest feat. But Zarna Sanghavi has made it look effortless. Her ascent in the digital marketing arena is as dynamic as it is exceptional. Known to the team as “Big Z”, she has proven herself to be a great asset several times over and is more than deserving of the 2023 Rising Star Award.
With a background that includes stints at TPG Media and Tyche Media, Zarna has quickly become a pivotal figure at TIDAL, settling comfortably into her role of Paid Media Exec. She’s a true multifaceted queen, both working tirelessly in her role at TIDAL and running her own online store for second-hand jewellery. This delicate balancing act has played an important role in her growth as a young professional, as the insights she gains in one area often enrich her strategies and decisions in the other. She’s definitely the kind of person you will root for and cheer on while she takes great strides in her career!
Results That Speak For Themselves
Zarna’s notable achievements at TIDAL paint a clear picture of why she was the standout choice for the 2023 Rising Star Award. At the heart of her success are tangible results that speak volumes. For instance, under her stewardship, the UK-based eCommerce brand Vivida saw a remarkable uplift in sales, a direct outcome of her innovative strategies in Paid Media. Similarly, her work with Goodrays, a brand specialising in wellness products, resulted in unprecedented revenue growth following the launch of Paid Social campaigns devised by her in early 2023.
Zarna’s strategic prowess was front and centre in her work on the 2023 Dubai International Boat Show, a project that led TIDAL to win the MENA Search Award for Best Integrated Campaign this year as well. Her expertise in Google Ads and Paid Social played a crucial role in the event’s outstanding success. This achievement not only secured TIDAL’s role in managing DIBS 2024, but also solidified Zarna’s status as a key player in the team.
In Her Own Words
Zarna’s story is a real eye-opener, not just because of the cool stuff she’s achieved, but because she’s basically the poster child for the new generation of digital marketers. She’s zoomed up the industry ladder, showing everyone that with a bit of out-of-the-box thinking and a whole lot of dedication, you can shake things up no matter how young or new you are. Her unstoppable energy and sharp strategies bagged her the Rising Star Award – and rightly so. She’s definitely a sign that the future of digital marketing is in some pretty capable hands.
But we couldn’t just write a whole article about her without getting input from Big Z herself! This is what she had to say about winning this awesome award…
“Bagging the 2023 Rising Star at the MENA Search Awards was a massive deal for me. It’s all about the grind and the incredible team effort that’s gone into our work. Being recognised in such a top-notch crowd is both a shock and a huge encouragement to push even further. Big thanks to everyone who’s been part of this journey – we’re just getting started!” – Zarna “Big Z” Sanghavi, 2023 Rising Star Award Winner
