2019 Shortlist


BEST USE OF SEARCH – RETAIL

Artefact & Virgin Mega Store – How we helped Virgin beat Goliath, his bigger badder brother and their even scarier cousin!

Bruce Clay MENA & Sharaf DG – Let’s Eat Apple!

Chain Reaction & Sporter – Conquering Search

ForwardPMX & Homecentre – Using Data to Fuel In-store Growth

iProspect – Mobilising 1 Million Products Through Advanced Automation

Merkle & Pets Delights – Revenue Goes Barking Mad!

Mindshare MENA & Yum! MENA – Pizzas Own White Friday

RBBi & Mall of the Emirates – A User Centered Approach to SEO

The Magna & AJVA Partnership – Ford Ramadan Search Campaign 2019

BEST USE OF SEARCH – FINANCE

Carat Saudi Arabia & Al Rajhi – Apple Pay Launch

iProspect – Credit Where Credit’s Due

Reprise Digital & RAKBANK – Upping the SEO Always On Game

BEST USE OF SEARCH – TRAVEL / LEISURE

Artefact MENA & DTCM – Demystifying Dubai
Artefact MENA & The Roxy Cinemas – Making The Movie The Star
Chain Reaction & Umrah Me – Destination Planet Mecca: Ramadan PPC Campaign
Initiative MENA – Disrupting Another Industry In The Voyage To Reach Our Consumers
Iprospect & Accor Hotels – Bring Your Top 10
Merkle MENA & Tajawal – Taking Off With Tajawal
Nexa & H’Mark Hotels & Resorts – Drive For Direct Bookings
OMD & Jumeirah – Building Brand Love & ROAS In Luxury Travel

BEST USE OF SEARCH – THIRD SECTOR

Chain Reaction – Transforming Pain to Hope: Ramadan Cancer Fundraising Campaign

SEO Sherpa & Informa Middle East

BEST USE OF SEARCH – HEALTH

Artefact & Daman Insurance – Health Plans Made Easy

BOOPIN & CosmeSurge Clinics – Emirates Healthcare

Chain Reaction – Bold Expansion into the Unknown: From Switzerland to the Middle East, Kushnacht SEO Campaign

Merkle MENA & Montreal International Clinic – Finally A Reason to Smile

Mindshare MENA & Oman Insurance Company & BUPA Global – Driving Business Growth through Smart SEM

Nexa & Invisalign – B2C Growth Through B2B Reseller Acquisition

WONE DMCC & Okadoc – Feed-Based Search Campaign

BEST USE OF SEARCH – FMCG

Chain Reaction & KFC – Alone We Are Delicious, Together We Are YUM

Mindshare MENA & Yum! MENA – Pizza Hut Satiates More Bellies with Always On!

BEST USE OF SEARCH – REAL ESTATE & PROPERTY

Artefact MENA & Damac – How a Search led to Digital Transformation for Damac

Bruce Clay MENA & The First Group -The First To Invest In Dubai

iProspect & Dar Al Arkan – A Holistic SEO Approach to Boost Dar Al Arkans Dominance in KSA!

Jellyfish & EMAAR

Magna Global & Dubai Properties – Driving ROI in Real Estate with Audience First Approach to Search

BEST LOW BUDGET CAMPAIGN

BOOPIN & iCare Clinic
Chain Reaction – Perfectly Brewed SEO: Achieving the Impossible – Boncafe SEO Campaigs
Chain Reaction – Transforming Pain to Hope: Ramadan Cancer Fundraising Campaigs
ForwardPMX & Homecentre – Using Data to Fuel In-Store Growth
Mindshare MENA  & Yum! MENA – Valentine Day Offer Adds Love to Pizza Huts Sales!
Nexa & Savoy Hotel Apartments – Performance Marketing on a Budget
Reprise Digital & RAKBANK – Upping the SEO Always On Game
SEO Sherpa & Kozma and Kozma

BEST LOCAL CAMPAIGN

Artefact MENA & The Roxy Cinemas – Making the Movie The Star

BOOPIN & GEMS Education – Disruptive Campaign

BOOPIN & Mohammed Bin Rashid Al Maktoum Global Initiatives – Arab Hope Makers Campaign

Chain Reaction – Perfectly Brewed SEO: Achieving the Impossible – Boncafe SEO Campaign

Chain Reaction & LG Saudi Campaign – Simplify Your Way to Glory

ForwardPMX & Homecentre – Using Data to Fuel In-Store Growth

MAGNA Global Search – Conversion for the Future Generations

Merkle & Golden Age Institute – Breaking Language Barriers

SEO Sherpa & Kozma and Kozma

BEST USE OF PR IN A SEARCH CAMPAIGN

Sponsored by

SEMrush – Telling Better Stories about SEO in MENA

SEO Sherpa & Toni Malt Academy

BEST MOBILE CAMPAIGN

Chain Reaction & Lamsa – Expanding Horizons

Jellyfish & The Modist

BEST ARABIC PPC CAMPAIGN

Carat Saudi Arabia & Al Rajhi – Apple Pay Launch KSA

Initiative – Personalized Performance: Mobily Always On Search Campaign

BEST PPC CAMPAIGN

Artefact MENA & Damac – How a Search led to Digital Transformation for Damac

Chain Reaction & Jamalon – Reputation First

ForwardPMX & Homecentre – Using Data to Fuel In-Store Growth

Initiative – Personalized Performance: Mobily Always On Search Campaign

Initiative – Disrupting Another Industry In The Voyage To Reach Our Consumers

iProspect – Mobilising 1 Million Products Through Advanced Automation

Jellyfish & EMAAR

Jellyfish & The Modist

Mindshare MENA & Oman Insurance Company & BUPA Global – Building Healthy Success for International Private Insurance

Mindshare & Yum! MENA – Pizza Hut Satiates Bellies with Always On!

BEST ARABIC SEO CAMPAIGN

The judges have decided not to release a short list for this category, the winner will be announced at the award ceremony.

BEST SEO CAMPAIGN

Sponsored by

Bruce Clay MENA & Sharaf DG – Let’s Eat Apple!

Bruce Clay MENA & The First Group – The First To Invest In Dubai

Chain Reaction & KFC – Alone We Are Delicious, Together We Are YUM

Chain Reaction & The Luxury Closet – Growing the Luxury Products Marketplace in the Middle East

iProspect & Chevrolet – Turbo Charged Regional Migration

OMD & Nivea – Be Your Best Self

RBBi & Mall of the Emirates – A User Centered Approach to SEO

Reprise Digital & RAKBANK – Upping the SEO Always On Game

SEO Sherpa & Informa Middle East

BEST USE OF CONTENT MARKETING IN ARABIC

The judges have decided not to release a short list for this category, the winner will be announced at the award ceremony.

BEST USE OF CONTENT MARKETING

iProspect & Accor – Winning in the World of Booking Engines

iProspect & Atlantis The Palm – Increasing Global Leads for Dubai’s Iconic Landmark through Cutting-Edge Content Marketing

SEO Sherpa & Toni Malt Academy

BEST INTEGRATED CAMPAIGN

Sponsored by

BOOPIN & Mohammed Bin Rashid Al Maktoum – Global Initiatives: Madrasa

BOOPIN & Nissan – Al Masaood Auto: Ramadan Campaign 2019

BOOPIN & GEMS Education – Disruptive Campaign

Crowd – Ras Al Khaimah Tourism Development Authority (RAK TDA)

iProspect – Credit where Credit’s Due

Mindshare MENA & Yum! MENA – Pizza Huts 360 Efforts Pay Off with Large LIMO Size Results

Nexa & Arbor School – An Integrated Approach to Student Acquisition

Wisoft Solutions with Haus & Haus Dubai – Integrated Campaign for India

MOST INNOVATIVE CAMPAIGN

Artefact & Ooredoo – How We Got Rid Of The Pain Of Topping Up Your Phone (And Made Media Measurable!)

BOOPIN & Mohammed Bin Rashid Al Maktoum Global Initiatives – Arab Hope Makers Campaign

Chain Reaction & Jamalon – Reputation First

iProspect – Mobilising 1 Million Products Through Advanced Automation

RBBI & Mall of the Emirates – A User Centered Approach To SEO

BEST SOFTWARE INNOVATION

Adalysis – Your PPC Recommendation Engine

Adzooma

crawlOPTIMIZER.com – SEO Tool for Automated Log File Analysis

DeepCrawl

ForwardPMX – ShelfShare

OnCrawl – OnCrawl Rankings

BEST PPC MANAGEMENT SOFTWARE SUITE

Adalysis – Your PPC Recommendation Engine

Adzooma – Digital Advertising Platform

Kenshoo Search

BEST SEO SOFTWARE SUITE

crawlOPTIMIZER.com

OnCrawl

SEMrush

BEST SEARCH SOFTWARE TOOL

DeepCrawl

ForwardPMX

OnCrawl

BEST INTEGRATED AGENCY

Sponsored by

Artefact MENA

Chain Reaction

ForwardPMX

Jellyfish

Nexa

BEST SMALL PPC AGENCY

Sponsored by

BoostRoas

Merkle MENA

BEST LARGE PPC AGENCY

Sponsored by

ForwardPMX

Jellyfish

BEST SEO AGENCY

Bruce Clay MENA

Chain Reaction

RBBi

SEO Sherpa

YOUNG SEARCH PROFESSIONAL OF THE YEAR

The judges decided not to release a shortlist for this category, the winner will be announced at the awards ceremony.

MENA SEARCH PERSONALITY OF THE YEAR

The winner will be announced at the awards ceremony.